Professional Resume

H: 323.650.2838 E: C: 213.840.6978

Accomplished corporate communications executive specializing in integrated-search marketing and PR and focused on strategic branding for emerging technology, health care and consumer brands. Solid track record of delivering outstanding revenue-driven results for corporations, agencies and small businesses. Proven team leader with excellent communications skills that engage others and inspire loyalty and performance, paired with the ability to manage multiple products/brands, develop marketing partnerships, and launch new concepts. Having worked with major technology antivirus companies such as Symantec, I am also skilled at working directly with Boards and executive management teams for improved valuation.

Brand Experience
American Suzuki, American Veteran Awards, Applied DNA Technologies, Amgen, Chesebrough-Ponds, CyberMedia Corporation, Forest Lawn, Honda Motor Company, MJB Coffee, Panda USA, Symantec Corporation, The Interface Financial Group, and Trend Micro, Union Carbide/ Eveready Batteries.

Key Accomplishments
 Strategy and branding for start-up encryption technology company SoftKrypt and data-protection software EasyKrypt, and Blackening technology targeting the government security sector. Integrated IR, PR and product-marketing strategies to tell the company’s story.
 Spent 4 years managing integrated marketing and PR strategies to launch Herbalix Restoratives, organic skin care products. Results doubled revenues and garnered higher awareness.
 Integrated marketing and PR for The Wiley Protocol biomimetic hormone restoration therapy, implementing search and social media marketing strategies which increased annual revenues from $780 to $1.2M.
 Public relations positioning for iolo technologies as a leading provider of Windows-based utility software for home, business and enterprise-level PCs, garnering over $1.2 million worth of media exposure in one year.
 Corporate communications and IR/PR working directly with board for CyberMedia Corporation, spearheading shareholder relations, speech writing for executives and helping to double company valuation, leading to acquisition by Network Associates.
 Managed fiscal marketing/PR budgets and staffed and supervised teams of up to six marketing professionals, while working closely with HR and functional marketing an sales divisions.
 Conceived and launched the Symantec Antivirus Research Center (SARC). Campaign for Virus Awareness Month at SARC achieved a total of 55,282,791 million audience impressions with print and broadcast. Corporate stock valuation doubled from $10.88 to $21.75 per share during tenure.
 Produced and executed marketing, PR and red-carpet event strategies for the American Veteran Awards Show in Beverly Hills for seven years, achieving yearly national publicity to strengthen brand image.
 Public relations for digital-imaging software company MetaCreations, now Viewpoint Corporation, achieving outstanding press results during pre-IPO PR campaign prior to going public-opened at $27 per share, $9 above initial IPO price.
 Strategized highly successful launch of Kai’s Power Tools and KPT Bryce digital imaging software products. This pre-IPO PR campaign was so successful, that when the company went public, it opened at $27 per share, $9 above initial IPO price.


01/04–Present MarCom Associates/ MarCom New Media, Los Angeles, CA – Vice President, Marketing
Consult with boards and executive management teams to devise companies’ strategic-integrated marketing communications plans for short and long-term business goals. Spearhead cutting edge search engine optimization (SEO), and social media marketing services under the division MarCom New Media. Results include:

 During 2012, worked with executive management team to champion branding, messaging, video production, product marketing strategies and business plan development for start-up data protection software EasyKrypt which led to offers to purchase the technology.
 Was hired in 2009 to manage marketing communications and SEO for Herbalix ( organic skin care and to promote their Detox Cleansing Deodorant™ and skin care products. A small organic skin care manufacturer in a mature and aggressive industry of skin products, Herbalix’s goal was to market their detox deodorant in a market where the goliaths manufacture toxic aluminum-based antiperspirants. In addition to increasing traditional sales in retail, I built their brand online and managed traditional marketing and public relations for their line of more than 30 organic skin and hair care products. Four years later, revenues for Herbalix were nearly double.
 Increased online ranking and revenues for five years via integrated search marketing strategies for The Interface Financial Group.
 Successfully re-branded and globally launched the Trend Micro Titanium product line by deploying a highly focused SWAT search engine optimization (SEO).
 Spearheaded public relations strategies for two years and launched numerous products for iolo Technologies, LLC, resulting in $1.2 million worth of media exposure the first year.
 Other projects included: Amgen, Inc. as editor in chief of their internal newsletter; PR for CyberDefender Corporation, early detection security; Webalo enterprise mobile application; View Systems, Inc.’s weapons detection technology, and India-based MicroWorld Technologies. Managed online marketing for Spain-based Panda Software U.S.

10/02–01/04 Applied DNA Sciences, Inc., Los Angeles, CA–Sr. Vice President, Public Relations

Led corporate branding and marketing communications/IR strategy development and launch of Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions.
 Positioned the company in the industry, wrote marketing communications materials, developed demos which showcased products & executives, and managed national PR, garnering thousands of media placements.
 Supported a high market-entry valuation; the company’s stock valuation went from $2.50 to $3.50 per share between Feb. and Nov. 2003.

04/99–01/02 Influence, LLC–St. Louis, MO–Sr. Vice President, Corporate Communications

Developed the corporate communications division and trained and led a six-person team. Clients of the integrated business solutions provider included Fortune 500 and 1000 companies in the financial, toy, transportation, shipping, agricultural and technology industries: Haystack Toys;;, part of Yellow Corporation; and PaylinX.
 Managed fiscal budget for the division; developed strategies for all clients; managed quarterly initiatives.
 Trained and supervised six-person corporate communications team using self-developed Outstanding Success corporate communications training program.

02/98–11/98 CyberMedia Corporation, Santa Monica, CA–Director of Corporate Communications

Executed a corporate communications program entailing investor relations, corporate and product public relations during this planned brief tenure. Achieved 100% increase of company’s valuation leading to acquisition by Network Associates.
 Worked directly with the Board of Directors and Executive Committee handling strategic planning and implementation for overall corporate communications, and investor relations.
 Developed strategic internal and external analysis and Fast Track IR PR plan effective in communicating to the media and shareholders; wrote and produced IR/marketing and PR materials.
 Managed fiscal budget for the division, hired/managed four advertising/PR agencies; supervised a team of five in-house PR professionals; and worked closely with HR and the functional marketing & sales divisions on behalf of utilities software and enterprise products: Guard Dog, First Aid, Uninstaller and Repair Engine.

10/96–1/98 Symantec Corporation, Santa Monica, CA – Public Relations Manager

Supervised Norton Antivirus, Norton Utilities and Symantec’s Small Business Home Office products (ACT and pcAnywhere); led corporate and product branding, launching six new software products during 1997. Stock valuation increased 104% during this period, from $10.88 in Oct. 1996 to $21.75 per share.
 Strategy and launch of the Symantec Antivirus Research Center (SARC). Results from the consumer campaign for Virus Awareness Month at SARC achieved a total of 55,282,791M audience impressions (print/broadcast)
 Hired and managed trade and consumer PR firms; attended long and short-lead media and analyst tours.

Prior Work Experience in Los Angeles and New York City
Served in account management/director positions with leading advertising and PR firms, including: Daniel J. Edelman, The Rowland Company, William Esty and N.W. Ayer International. Brands: American Honda Motor Company Motorcycles/All-Terrain Vehicles; American Suzuki Motor Corporation; STØR; Forest Lawn; Gilda Marx Industries, Inc.; Princess Enterprises, a division of Princess Cruises; Merle Norman Cosmetics; Carole Little; MJB Company; Dollar Rent-A-Car; Chesebrough-Ponds; Union Carbide Eveready Batteries.


Mills College, CA, Bachelor of Arts in Communications; Manhattanville College, NY, three-semester exchange. Minor: Art History.

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Commercialization: Early Stage Branding of a Technology Company

If you have an exciting new company with cool technology and or products, then it may be time to position your technology for commercialization. The dilemma lies NOT in whether or not your stuff is better than anyone else out there in the global marketplace, but whether or not you have proven the concept, and then branded it for commercialization.

If you have tested the technology and or product and have received a good reception and maybe even a little initial market traction, then you are ready to go to market. Up until now, your focus has been primarily on the technology. Commercialization requires a unique skill set — early stage branding: the key to attracting partners, licensees, and potential investors, and then down the road, getting your target customers.

Every business needs a brand. A strong brand will make you more successful with all your target communities. Some of the basic yet essential components of early stage branding will include this point. Who are you trying to reach next? This may not necessarily mean those who will eventually be your target customers – it could simply be the next audience your organization needs in order to move ahead and get strategic partners, for instance:
• Research partners
• A bigger company
• An original equipment manufacturer (OEM)
• A laboratory, or a prestigious university
• Co-development partners to lend credibility
• An early adopter
• A high-profile customer
• Licensors for all or part of your intellectual property (IP)
• Private investors, who will help fund operations
• Institutional investment capital and/or a government grant
• Acquisition

And despite all of the above targets, one thing remains constant – you’ll need a strong name, a website, collateral materials, search engine optimization (SEO), marketing, and public relations, etc. BUT it is useless to create these core marketing tools without the correct brand messaging.

A year ago, MarCom New Media, an integrated marketing firm in Los Angeles, landed a project to brand a company named Softkrypt and their encryption product called EasyKrypt. The team at MarCom struggled for a while about whether or not to keep the name of their first product – EasyKrypt. Ultimately, the decision was made to keep the name, and we bought multiple domain names with the term “krypt” in it for future marketing activities. We also branded another future product called EasyKloud.

Here is the challenge with a new company and a new product. We did not have an answer yet to an important question: What is the current perception in the marketplace? However, most companies have competitors, and this is the place to start. There’s nothing more important than looking at the marketplace. What are the competitor’s taglines, key messages, and customer perceptions? Today’s social media gives marketers the answers about what people think. And ultimately brands need to be relevant to every constituency.

The next step is positioning the company to differentiate what it offers in a clear, compelling way. Marketers must:

• Create a well-defined overall brand and value proposition.
• Show how your company is unique.
• Position yourself as part of a solution to a bigger picture problem.
• Create separate messages for each target group to build credibility.
• Demonstrate knowledge of end users.
• Look at each type of influencer and/or decision maker.
• Begin using customer testimonials to tell the story

It is virtually impossible for a technology company to develop their own websites, marketing materials, and manage public relations and social media strategies. Why? Because inventors or developers do not have the mindset or skills. Most of the time other people look at their collateral materials and ask, “What is it that this company has to offer again?”

This is one of the basic marketing services that MarCom New Media manages. If you wondered what data encryption software technologies are all about, go to the website that we created, and see if you “get” what this product does. And then check out the SoftKrypt corporate video production that MarCom produced when the company was seeking funding.

Other examples of our work include client websites for The Interface Financial Group, and Herbalix Restoratives organic skin care products. And of course, we have honed and pioneered excellent search engine optimization techniques that set us way above the others. Check out just a few of our client SEO Case Histories.

Then once the basics have been done, and your company and/or technology and products are on their way to being branded to your target audiences, MarCom can assist you with public relations. Recently we got a story for our client The Plan Collection in the Wall Street Journal–Blueprint for a Custom Home.

Our rates are fair, so email us at to start a conversation about how the MarCom New Media team ( can help your company prosper.

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Traditional College: Do we get our money’s worth?

Article at:

There have been numerous studies equating a college degree with financial success. It’s true that the numbers bear this out: a person with a college degree makes substantially more than the person without a college degree over the course of their lifetimes. However, a case may be made that begs the question: is it the individual rather than the degree that is behind this financial success.

In other words, is the person who can afford college and has a keen interest in increasing their knowledge that much likelier to succeed than the economically challenged person who is struggling just to keep a roof over their head in any event. Would the financially successful graduate have been financially well off if they hadn’t attended college?

For every person who points to their college degree as the foundation of their success, there’s another highly successful person who didn’t attend college, didn’t finish college, or ended up doing something completely different than their college major.

In recent conversations with people who’ve changed careers multiple times as industries and economies and interests morphed and expanded and contracted there is a repetitious theme to be heard: it takes about three months to learn any set of job skills. What you make of your career after that is up to how you perform. And how you perform in the job world has no relationship with how you perform on written tests in college.

Books are fascinating and you can learn a lot from them. Mentors can provide motivation, encouragement, support and insights that college can never provide. But without street smarts, people skills and a sense of dedication a college degree can only do so much.

One area where colleges fail is in providing exposure to what the real world equivalent of your major is like. There are a great many cases where students have spent three, four, five, even six years studying until graduation, only to find out that they didn’t like the job. Medical students who found out they couldn’t stand the site of blood, lawyers who couldn’t stand the work load, film students who didn.t realize they’d have to start at the bottom…the list is endless.

Certainly, there are careers where a degree is necessary: lawyers, doctors, nurses, accountants among them. But there are also a number of careers that a degree is not a necessity for: in fact, the more creative and fun a career is, the less likely it will require a degree. Skill, absolutely; but a degree, rarely. Simply put, there.s no single answer to the question “Do you get your money’s worth out of going to a traditional college?” Just remember, your goal is not to get a degree, it’s to have a career in a field that interests you. Choose accordingly.

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Kristin Gabriel Biography and Photo

Writer Kristin Gabriel

Kristin D. Gabriel

Kristin Gabriel is a highly accomplished marketing communications practitioner with a solid track record of delivering outstanding revenue-driven results for corporations, agencies and small business clients. For the last fifteen years, she has been focused on strategic branding, integrated marketing and public relations for emerging high technology companies and consumer brands.

Gabriel possesses strong written and verbal communications skills and she has finely honed skills as an integrated marketing and PR strategist for B2B and B2C companies. Over the years she has placed thousands of consumer, trade and business stories in targeted print and electronic media. Her most recent knowledge includes cutting edge search marketing, SEO and social media practices.

In 2012 worked on strategy and branding for start-up encryption technology company SoftKrypt and its data protection software EasyKrypt, integrating IR, PR and product marketing strategies telling the company’s story; wrote all communications materials including: press kit, sales literature, executive PPTs , demos, speeches, and business plan leading to purchase offers for EasyKrypt.

Her skills managing an SEO reputation management and campaign for Fortune 500 global anti-virus company Trend Micro Incorporated was highly successful for the company’s 2010 Titanium™ product family roll-out.

Prior, Gabriel managed public relations positioning for iolo technologies as a leading provider of Windows-based utility software for home, business and enterprise-level PCs, garnering over $1.2 million worth of media exposure in one year.

Kristin’s corporate branding, marketing communications and PR strategy for publicly-held biotech company, Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions, led to significant trade/consumer press for the company, and a higher market-entry valuation upon going public.

Working full-time as a director of corporate communications, Kristin managed IR/PR working directly under the board for CyberMedia Corporation, helping double the valuation of company leading to acquisition by Network Associates in 1998.

Kristin’s creative skills were exceptional when she conceived and launched the Symantec Antivirus Research Center (SARC). Results from one consumer campaign for Virus Awareness Month at SARC achieved a total of 55,282,791 million audience impressions within print and broadcast media.

She also managed consumer PR for digital imaging software company MetaCreations, now Viewpoint Corporation, achieving outstanding press results during pre-IPO PR campaign just prior to going public -opened at $27 per share, $9 above initial IPO price.

Other projects included: reputation branding for CyberDefender Corporation, early detection security, managing PR for Webalo enterprise mobile application; View Systems, Inc.’s weapons detection technology, online marketing for Spain-based Panda Software U.S, and PR for India-based MicroWorld Technologies.

Kristin holds a B.A. from Mills College, California, and she is based in Los Angeles, California, where she works as an n integrated marketing and communications consultant.

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EasyKrypt Branding – Web Copy

November 21st, 2012 No comments

EasyKrypt ( Home Page Copy
Compliance Solutions
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What Is It?
Why You Need It?
How Do You Use It?
Who Is It For?
How to Buy It

What is it?

EasyKrypt™ is the answer. It’s an easy-to-use, affordable data protection and compliance solution.
Protect Your Small Business

Your company’s data is its most valuable asset. Losing data is no longer a matter of “if” but “when.” Today the question is can a business or professional survive the data loss? Whether accidental or criminal, you need to be protected.

EasyKrypt is next-generation data encryption that protects data even after it has been lost or stolen. Combining desktop encryption with secure cloud-based storage, EasyKrypt allows companies with up to 50 employees to easily share protected files.
EasyKrypt is always on the job, protecting your files.

Even if your company isn’t covered by federal or industry data protection rules, data loss can be expensive. Why face huge liability when EasyKrypt can protect your data simply and affordably?

Learn More ▶
EasyKrypt prevents data theft.

Access using a password, fingerprint scanner, smartphone, or a combination
EasyKrypt’s key cloud-based server keeps locked files separated from their keys
Prevents access at unauthorized times or from unauthorized locations
Uses AES 256-bit encryption (FIPS 140-2 AES-256)

Learn More ▶
Powerful encryption protection.

Protects against data theft and tampering
Secure data sharing
Access notifications
Geo-fencing – protection against file access from unauthorized locations
Robust audit functionality

Learn More ▶

VAR Register
Privacy / Legal
Contact Us
About Us

Copyright © 2012 EasyKrypt LLC. All rights reserved. All mentions of software other then EasyKrypt are copyright of their respected publishers.

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Business Plan – SoftKrypt

October 22nd, 2012 No comments

Contact Information

Dr. Jon Haass, Chief Executive Officer

Dr. Paul M. Hriljac, Chief Technical Officer, Chief Scientist

(928) 717-9800

3029 Dollar Mark Way, Suite A
Prescott AZ 86305

SoftKrypt At-a-Glance

• SoftKrypt is a security research and development company focused on encryption, application security and related technologies. We have applied for four patents and expect to file additional applications in 2013.

• The company was founded by two MIT mathematics PhDs who have gathered a talented team of developers, marketing professionals and advisors.

• The company’s mission is to protect data, applications and communications from theft, piracy and misuse.

• Today, global losses due to software piracy are more than $100 billion annually. Online commerce losses caused by breaches of transaction security estimates range from $25 to $100 billion annually, but those estimates seem very low and many losses go unreported.

• SoftKrypt’s primary focus is CodeBlackening™ a breakthrough digital security technology with the potential to end software piracy, protecting games, entertainment content and other applications. With CodeBlackening, hardware dongles are no longer needed to protect high-value applications.

• SoftKrypt’s competitive advantage is that Blackening is a much more rigorous method of protecting source code than others currently in use. Blackening prevents static analysis, which is the standard method of analyzing source code. Blackening is obfuscation, not encryption. We can demonstrate that Blackening works, but additional development is necessary to prove its potential and create implementations for specialized markets.

• Used with CodeBlackening, our implementation of Fully Homomorphic Encryption (FHE) can secure online transactions and mobile applications (at least). The goal: Fully encrypted transactions using programs and data that are never decrypted.

• CodeBlackening and FHE are potential game-changers and could create a $50 million to $100 million business if the ability of prevent piracy is valued against the losses now being sustained. The size of the potential market and service to the industry is much larger. The timing of this revenue is, however, difficult to estimate because of the disruptive nature of these technologies.

• Our desktop compliance and encryption application, EasyKrypt™ was created to generate revenue to support the development of Blackening and FHE. We have not had the resources to fully develop and market EasyKrypt and the current demonstration only hints at capabilities for which code is already complete.

• CodeBlackening/FHE revenue will come from development services, licensing, technology partnerships and government contracts. EasyKrypt revenue is based on product sales (subscription license on a per seat basis).

• Given funding, we would use the EasyKrypt foundation to follow the original vision of building multi-user and enterprise applications for regulated industries and government. Alternately, EasyKrypt could be sold or spun-off.

Table of Contents
SoftKrypt At-a-Glance 2
Introduction 5
The Problem 5
Market and Industry Analysis 6
SoftKrypt Solutions 7
Blackening and Fully Homomorphic Encryption 8
Target Market and Strategy Summary 9
Market Validation 10
Blackening Competitors 11
Blackening/FHE Competitive Advantage 11
Blackening/FHE Go-to-Market Plan 12
EasyKrypt 13
Intellectual Property 14
Management Team 15
Paul Hriljac, Ph.D., Founder and Chief Technology Officer 15
Jon Haass, Ph. D., President and Chief Executive Officer 16
Ira Kharasch, Director, Investor Representative 17
Other Management and Staff 17
Corporate Advisor 19
Corporate Videos 19
Addenda 20


SoftKrypt’s mission is to create a world where every credit card transaction is guaranteed safe, where software piracy is no longer possible, and where data is intelligent enough to request authorization before it is used. The company’s patent-pending technologies make this possible.

Founded by two MIT mathematics Ph.D.’s, SoftKrypt has invented technology that can stop software piracy and end a large percentage of today’s cybercrime, without requiring significant changes to the Internet or software development techniques.

The company can today demonstrate these patent-pending technologies and has published technical descriptions of how they work. The US Air Force and other strategic partners have validated SoftKrypt technology.

We are seeking funding necessary to commercialize our inventions, create new ones, and take these technologies to market.
The Problem

Information is at risk of being stolen, applications and games are being pirated, revenue is being lost and people and companies are damaged, sometimes beyond repair.

General Keith Alexander, Head of Cyber Command and Director of the National Security Agency (NSA) calls this the “greatest theft in history” with a price tag approaching $1 trillion per year globally. Information Security has become National Security. The economies of the world are at risk in cyber space.

SoftKrypt fights crime and protects sensitive data. Our primary mission is stopping software piracy, protecting confidential information, and securing online transactions. We believe our technology can achieve these goals.

Everyone who creates or uses packaged or custom-developed software is a potential user of our CodeBlackening™ technology. Likewise, everyone who does business or runs applications online is a potential user of our implementation of Fully Homomorphic Encryption (FHE). Companies and individuals with privacy concerns or compliance requirements can turn to our EasyKrypt™ application to protect sensitive information.

We estimate the total global losses due to software piracy that can be addressed with CodeBlackening technology to be more than $100 billion annually. $59 billion in software was illegally used in 2010 with the average revenue from software per use continuing to slide. (Source: Forrester Research)

Fully Homomorphic Encryption (FHE) can be used alone or in concert with Blackening to provide end-to-end security for online transactions. Estimates for global losses in online commerce due to breaches of transaction security range from $25 to more than $100 billion annually. SoftKrypt technologies can be used to minimize these losses and in many cases eliminate them.
Credit and debit card fraud is the No. 1 fear of Americans in the midst of the global financial crisis. Concern about fraud supersedes that of terrorism, computer and health viruses and personal safety. (Source: Unisys Security Index: United States, March 2009)
The explosive growth of e-commerce has given rise to security concerns from every part of the payment transaction. Cardholders worry about the safety of online transactions and the privacy of their personal information.

Card issuers are concerned about the risks of payment fraud and the high-cost of managing payments.

U.S. online shopping is set to grow 10 percent each year to reach 8 percent of total retail sales by 2014. European e-commerce will grow about 11 percent during the same time period (Source: Forrester Research)
The size of the potential market for SoftKrypt technologies is difficult to estimate but is certainly very large and global in scale.
Market and Industry Analysis

Global losses due to software piracy are today more than $100 billion annually. Estimates of online commerce losses caused by breaches of transaction security range from $25 to $100 billion annually. Application software and data protection is a global problem representing an approximate $63.4 billion annual loss to software publishers in 2011 alone.

The global theft rate for PC software hovers at 42 percent, while PC gaming has a 93-95 percent loss rate, according to Ubisoft CEO Yves Guillemot. The online and mobile social gaming industry segments are experiencing double-digit growth year-over-year. Combined they are projected to reach $28 billion by 2015, while the entire game market is projected to top $74 billion in 2012. (Source: Gartner.) The total global losses due to software piracy that can be addressed with CodeBlackening technology exceed $100 billion annually

SoftKrypt Solutions

Our patent-pending CodeBlackening process will end piracy by securing application code against theft, tampering and reverse engineering, while our patent-pending implementation of Fully Homomorphic Encryption (FHE) provides end-to-end protection for mobile applications and online transactions

SoftKrypt has also created EasyKrypt the easiest way to secure and encrypt confidential information on the desktop, server, in the cloud or in email. Scalable from personal to enterprise customers, EasyKrypt is an information protection and security tool primarily intended for businesses needing to securely share confidential information and meet privacy compliance requirements. It also supports email distribution of private information to clients.

One of the company’s challenges has been managing two businesses that seem related to the team but appear unrelated on the outside. EasyKrypt began life as a testbed for Blackening-related technologies but was quickly realized as a commercial opportunity as well.

The original vision for EasyKrypt as a product was for a compliance and encryption tool allowing groups and enterprises to easily share encrypted files. Cloud features and automatic backup were later added to the design.

Regulations (HIPAA, FINRA, SOX, et al) will soon require encryption for sensitive files growing the ready market for endpoint data protection. Gartner says the growth of this market segment is faster than the 13 percent growth for the $38 billion cyber security market as a whole. The company initially focuses on the underserved $2 billion+ SMB market of legal, accounting, medical and others. With the mobile and cloud offerings, this could become viral and open an untapped consumer market (over $2 billion) for privacy and protection in 2014 and beyond.

Blackening and Fully Homomorphic Encryption

CodeBlackening is a powerful new form of software application security that prevents analysis of computer programs and provides protection against tampering, piracy, and reverse engineering. Provisional patents have been filed for two other innovative technologies.

The diagram above describes the process of Blackening application code.

Blackening is a mathematical algorithm that rewrites the source code of a computer program in a way that intertwines all of the variables of the program in a way that prevents reverse engineering or analysis. It also prevents the alteration or removal of a variable.

Variables can be added to the program, which enforce the situations allowing their use. For example, one of the variables that can be added to a program prior to Blackening is a call to an auxiliary function that calculates a check sum or hash value of the programs executable.

If the check sum is incorrect, the program will not run properly. Blackening prevents the program from functioning correctly if the program has been modified in any way.

SoftKrypt has two patents pending on its CodeBlackening technology and several trade secrets that are unique to its application.

We are in the process of selecting partners for our first Blackening of third-party commercial software, necessary to prove the usability and value of our solution. Once these projects are complete, we intend to offer Blackening as a service and eventually, as a toolkit for software developers.

Pending funding, we will have the first partner projects completed in early 2013, expect to begin offering Blackening as a service in mid-2013 and complete the toolkit in 2014.

Fully Homomorphic Encryption (FHE) technology supports processing data without the need to decrypt the data. This enables secure cloud computing. SoftKrypt has developed a practical scheme, faster than any other, to implement FHE, sometimes considered the “Holy Grail” of encryption technology.

FHE allows a CodeBlackened application to use encrypted data without the need for decryption at any stage in its execution. FHE can protect applications, data and communications to provide a secure computing environment for mobile, on-line or cloud centric transactions. Our implementation is many times faster than others that exist in labs today.

SoftKryptFHE™ will be productized for enterprise, commercial, government and military use in early 2014.

Technology validation is evidenced by the selection of CodeBlackening in winning a competitive contract from the United States Air Force Office of Scientific Research (AFOSR). Companies writing letters of endorsement included Smartronix and General Dynamics. Companies evaluating the technology include Intel, Johns Hopkins Applied Physics Lab and L3-Stratis.
Target Market and Strategy Summary

SoftKrypt’s target market includes companies worldwide that are suffering losses due to software piracy and online transaction-related theft. The NSA estimates cybercrime costs more than $1 trillion annually.

Piracy alone is a global problem representing an approximate $63.4 billion annual loss to software publishers alone in 2011.The global piracy rate for PC software hovers at 42 percent, while PC gaming has a 93-95 percent piracy rate.

Research shows that more Americans than ever – 72 percent of U.S. households – play computer or video games. The online and mobile social gaming industry segments are growing double digits year-over-year, combined they are projected to be $28 billion by 2015 while the entire game market is projected to top $74 billion in 2012. (Source: Gartner.)

“Online piracy is inhibiting the video game industry’s innovation and throttling its job creation capability in the U.S. Export sales are critically important to U.S. video game publishers, but are disrupted in markets that are already flooded with unauthorized copies,” said Michael D. Gallagher, CEO of the Entertainment Software Association (ESA), which represents U.S. computer and video game publishers.

Anything that can turn pirates into paying customers will dramatically improve profits for gaming companies, who are forced to frequently update their products solely to stay ahead of piracy. If piracy could be lessened, release cycles could be lengthened, giving versions longer lives and reducing development costs.

Business applications are also subject to piracy, including high-dollar industry specific programs and software.

Market Validation

SoftKrypt technologies have been chosen by the United States Air Force as a valid and effective response to the nation’s growing cybersecurity threat.

The company was selected, through a competitive bidding process, to develop prototype solutions to protect applications deployed in “AppStore” type distribution environments.

SoftKrypt’s technologies have already been reviewed by the Air Force Office of Scientific Research (AFOSR) after the company submitted its Phase I Small Business Technology Transfer Research (STTR) Final Report, which was accepted without the need for revisions. This program funds the transfer of concepts, technology from academia into commercial world with the objective to benefit the DOD.

The Blackening technology and in particular the prototype for the Blackening toolkit was outlined and submitted in response to a second contract request. It is anticipated that these solutions will be widely adopted for future military, government and commercial computer; cloud and mobile software/data secure delivery.

In our subsequent proposals to the government for additional funding, we received letters of endorsements that anticipate the testing, use and fielding of a pilot version of the CodeBlackening toolkit.

Companies writing letters of recommendation included Smartronix, General Dynamics. In addition, the CTO of L3 Stratis, a major defense technology contractor, has reviewed and endorsed our technologies.

An overview of Blackening was presented at the conference “New Aspects of Mathematics,” organized by Embry-Riddle Aeronautical University and Mary Washington University.

Blackening Competitors

In the CodeBlackening arena, the company has identified two primary competitors; others may also exist though we have not met them in bids or deals.

Semantic Design offers program obfuscation. This is a technique which makes programs harder to reverse engineer, it can include methods such as removing comments, renaming variables, encoding constants in hard to read form, etc. Their approach can still be exploited using static analysis.

Arxan offers tamper resistance based on the introduction of silent guards throughout a piece of source code. These guards calculate checksums on code blocks and interfere with the normal course of the code if the checksums are incorrect. However, the guards themselves are ultimately only protected by simple obfuscation techniques.

SoftKrypt’s Fully Homomorphic Encryption has no competitors other than companies and research institutions who also are attempting to develop this capability to secure online transactions. In the news recently are researchers at Stanford University and IBM Research with lab solutions that they report are able to perform millions of times too slow for practical use today.

Blackening is a much more rigorous method of protecting source code. For example the nature of Blackening prevents static analysis, which is the standard method of analyzing source code that has been obfuscated.

Arxan offers tamper resistance based on the introduction of silent guards throughout a piece of source code. These guards calculate checksums on code blocks and interfere with the normal course of the code if the checksums are incorrect. However, the guards themselves are ultimately only protected by simple obfuscation techniques. Thus the system can be attacked by methods that perform deobfuscation. Blackening is a much more powerful method that resists such techniques.

Blackening/FHE Competitive Advantage

SoftKrypt’s competitive advantage is that Blackening is a much more rigorous method of protecting source code than others currently in use. Blackening prevents static analysis,
which is the standard method of analyzing source code. Blackening is obfuscation, not encryption. We can demonstrate that Blackening works, but additional development is necessary to prove its potential and create implementations for specialized markets.

Used with CodeBlackening, our implementation of Fully Homomorphic Encryption (FHE) can secure online transactions and mobile applications (at least). The goal: Fully encrypted transactions using programs and data that are never decrypted.

CodeBlackening and FHE are potential game-changers and could create a business $50-$100 million that could grow if the technology is valued based upon the piracy it prevents. The timing of this revenue is, however, difficult to estimate because of the disruptive nature of these technologies.
Blackening/FHE Go-to-Market Plan

The company is now demonstrating the feasibility and ROI of CodeBlackening and FHE technologies through pilot and outside analysis of our techniques. In early 2013, we will work with several reference client/partners to Blacken their applications and gain key customer testimonials.

In late 2013, we will be offering CodeBlackening as a service to large customers and commercialize FHE to protect mobile applications and transactions. CodeBlackening and FHE will be licensed to software developers, system integrators, and large commercial organizations, both as a service and an SDK (Software Developers Toolkit). Hosted CodeBlackening/FHE could also be offered, especially for mobile applications and those requiring tight end-to-end security.

The market potential for CodeBlackening and FHE is huge and the challenge will be to identify and focus on the segments that need and value the security offered by these two novel approaches to security. 


EasyKrypt is the company’s proof-of-concept product, which implements both Blackening another of the patent pending technologies (Cloud Based Key Management). EasyKrypt provides affordable, easy-to-use data protection for the small to medium-sized businesses, focused on medical, legal, accounting, financial, insurance and other industries that must meet regulatory compliance standards.

EasyKrypt secures sensitive, valuable information stored on laptops, desktops, network storage or in the cloud.

EasyKrypt delivers protection against all forms of data theft with advanced features including secure data sharing, notifications and geo-fencing, which protects against malicious access from unauthorized locations, while providing robust audit functionality.

Upon release in 2014, EasyKrypt Enterprise™ will support more than 40,000 users and provides transparent encryption for customers with advanced cloud-based key management features.

Mac and Mobile products are planned as well.

EasyKrypt was imagined as a multi-user, cloud-enabled compliance and encryption/privacy application for business and government. Much of the foundation has been completed. The current product demonstration is a single-user encryption product with an improved user interface developed for the Freemium/paid-upgrade market, but never released. With additional funding, we plan to release this version and resume development of multi-user, Mac, mobile and enterprise products based on the existing EasyKrypt foundation.

Intellectual Property

Patent pending for CodeBlackening. CodeBlackening is a mathematical algorithm that rewrites computer source code in such a way that it makes it impossible to analyze or reverse engineer. The algorithm performs nonlinear algebraic transformations to the instructions of a computer program resulting in new source code with all the variables interrelated in a way that prevents any of them from being isolated. This eliminates the possibility of static analysis or any other method of deconstruction. The patent was applied for late 2010.

Patent pending for Fully Homomorphic Encryption (FHE). Based on CodeBlackening Technology, SoftKrypt has applied for a patent that implements Fully Homomorphic Encryption. This technology allows for the alteration of data and programs that process that data so as to make them cryptographically secure. The result is that the data is encrypted and the altered program can process that data without the need to ever decrypt the data. The result would be the creation of data processing facilities that take full advantage of cloud-based methods, which are very economical, without sacrificing any security considerations.

Patent pending for Data Base Key Management. SoftKrypt has developed an innovative way to perform key sharing and management. This system is based on a new type of data base design that facilitates user authentication and file sharing. This design facilitates cloud based security protocols.

Patent application in process for software tamper proofing. Based on its CodeBlackening, SoftKrypt has devised a new algorithm that makes software impervious to tampering by unauthorized third parties. This process makes programs that run in application space as difficult to hack as kernel level programs.

Patent application in process for a web based key sharing protocol. This new system of key sharing performs novel identity management capabilities and is based on our key data base architecture. Additional patent applications in preparation.

Management Team

Paul Hriljac, Ph.D., Founder and Chief Technology Officer

Professor Hriljac is a mathematician and inventor of SoftKrypt’s patent-pending CodeBlackening™ and Fully Homomorphic Encryption (FHE) technologies.

As Chief Technology Officer, Dr. Hriljac (pronounced “rill-jack”) is responsible for all SoftKrypt research and development activities.

Dr. Hriljac is an MIT-trained mathematician with a special interest in the mathematical aspects of computation, number theory, encryption, cybersecurity and algorithm development.

Since 2009, he has been a Professor and Chairman of the Department of Mathematics and Computer Science at Embry-Riddle Aeronautical University (ERAU) in Prescott, AZ. Dr. Hriljac joined the university in 1995.

For the past 12 years, U.S. News & World Report has ranked ERAU as America’s top college for aviation and aerospace education.

Earlier, Dr. Hriljac was a scientist at MITRE Corporation, creating signal-processing solutions for data algorithms and information systems. He was also previously lead mathematics analyst at Pacific-Sierra Research Services, Inc.

He has also been an Assistant Professor of Mathematics Columbia University and at New Mexico State University.

The author of more than twenty published research papers, he received a B.S. in Mathematics from the University of Illinois, and a Ph.D. in Mathematics from MIT. His dissertation was titled: “The Neron-Tate Height and Intersection Theory on an Arithmetic Surface.”

Jon Haass, Ph. D., President and Chief Executive Officer

Dr. Haass is in charge of overall operations for SoftKrypt with responsibility for the day-to-day operations driving funding, partnerships and contracts with government and corporate organizations.

His role is key to the company’s mission of delivering value and opportunity in digital rights management and private property control in the next generation of Internet commerce and communications.

Immediately prior to joining SoftKrypt, Dr. Haass worked as a consultant, providing strategies, executive and team management, and coaching to major technology companies including Accept Software, Siebel Systems, Silicon Image, Intel, Big Band Networks and Sun Microsystems.

In 1998, as a founding member of Sendmail Inc., the Internet’s leading email server software, Dr. Haass was vice president of business development and secured more than $30M in funding/revenue from Intel, IBM, Red Hat, Adobe and others. The Sendmail utility continues to ship with every Linux / UNIX operating system under Open Source license.

He was also vice president of marketing and product management at Open TV, Inc., a leader in the digital television industry and led multimedia product development at Sun Microsystems, Inc.

In 1984, Dr. Haass also co-founded a company to create an innovative navigational product based on CD-ROM and geographical information system (GIS) technology. Initial market was large marine vessels.

The holder of three patents and more than 396 forward patent citations since 1996, Dr. Haass received his BS in mathematics and a BS in physics from the University of Wyoming and a Ph.D. in mathematics from MIT, where he was the CLE Moore Instructor and Senior Lecturer.

Ira Kharasch, Director, Investor Representative

Mr. Kharasch is a senior partner at Pachulski, Stang, Ziehl & Jones, a prominent national business and workout law firm.
He has negotiated and spearheaded business reorganizations and workouts of many significant companies including Pacific Energy Resources, Plainwell and Telogy.

Mr. Kharasch is a graduate of the University of Illinois and received his J.D. from UCLA. He holds an AV Preeminent Peer Rating, Martindale-Hubbell’s highest recognition for ethical standards and legal ability, and has been named a “Super Lawyer” in the field of Bankruptcy and Creditor/Debtor Rights in a peer survey conducted by Law & Politics and the publisher of Los Angeles Magazine.

He is admitted to practice in California, New York and Alaska and is a resident of Los Angeles.
Other Management and Staff

Tim Lewis, Director, Product Development
Mr. Lewis is responsible for product management and development. He has 11 years of experience as a technologist for Microsoft combined with another nine years of running his own private technology company, providing him with the product knowledge and customer insight to design and productize very complex technology to businesses and consumers so that it is comprehensible and intuitive.

Besides paid staff (executives and developers), SoftKrypt has assembled a team of contractors who provide their expertise to the company on an as-needed basis.

Kristin Gabriel, Senior Vice President Marketing – Ms. Gabriel is charged with marketing, search, advertising and public relations, with her primary efforts directed to branding the company and driving sales and revenues. During her career, Gabriel has managed national corporate communications campaigns for global clients such as Applied DNA Sciences, CyberMedia Corporation, Honda Motorcycles, Panda U.S., Symantec, Trend Micro Incorporated, and Union Carbide’s Eveready Batteries. Her specialty is early stage technology and security companies managing the investor relations and marketing process towards an IPO.

Mike Coop, Vice President, Government Affairs
Mr. Coop is responsible for business development and marketing in the government sector and has been responsible for the success in establishing credibility, gaining access to decision makers and influencers in various branches of the government. Mike was instrumental in obtaining Booz Allen endorsements for the Air Force OSR STTR contract. He is also working to establish with DISA, a STIG for application security, and using concepts from SoftKrypt’s Blackening approach. He has worked with Cranite Systems, Microsoft, Cisco, Smartronix, and General Dynamics.

Elizabeth Magliana, Vice President of Sales – Offers extensive experience in business development and operations, both domestically and internationally. She has demonstrated the ability lead a highly effective sales and marketing team in startup and expansion company environments for companies such as Peter Norton Computing, and Symantec Corporation.

David Coursey, Technology Strategist – Mr. Coursey helps develop marketing strategy, works with the development team on product and user experience issues, hosts corporate events and is part of the corporate editorial team. A 25-year technology veteran, he is a blogger for and other industry publications. Coursey has previously written for PC World, InfoWorld, ZDNet, Computerworld, and many other publications. The author of two books published by Peachpit Press, he is also a former CNET Radio and television commentator and radio talk show host.

Mike Keesling, Director of Online Marketing Strategy — Mr. Keesling handles the online marketing strategies in support of the overall the marketing and advertising efforts for SoftKrypt. He has been doing search engine optimization (SEO) and marketing since 1996, and prior worked at Chiat\Day, a Los Angeles-based advertising agency. He has spent most of his career launching, branding and marketing small business and startup ventures with occasional forays into the corporate world.

Robert La Folette, Creative Director – Mr. La Follette is responsible for directing creative work including audience promotions and advertising, overseeing print production, graphic art, web and social media design, software design and development, user interface, and corporate identification. La Follette has worked for Apple Computer Corporation, and he spent seven years as creative director at Sunbelt Software.

Harry Magnan, Director of Technology Communications – Mr. Magnan facilitates business process writing, technology and marketing communications. He has extensive experience in enterprise level applications and developing and implementing processes and procedures for business, manufacturing, engineering, development, quality assurance and human resources environments. He has worked for companies including Nexant, Cisco, Amgen, Blue Shield of California, Oracle, Medtronics, IBM, CyberDefender, Siebel, Acta Technology, Quintus Corporation, Symantec Corporation, and MetaCreations Software.

(Ms. Gabriel and Messrs. Coursey, Keesling, La Follette and Magnan are part of MarCom New Media, Inc., a West Hollywood, CA-based digital marketing and corporate communications firm).

Corporate Advisor

Ronald S. Posner – has been a leader in the consolidation of the high technology, Internet and software industries for more than 30 years. His record of accomplishment as a CEO, investor and board member shows improved market values and liquidity results for companies in record time frames.
Corporate Videos

About SoftKrypt Investor Video (
Blackening Technology (
Paul Hriljac on Blackening (

SoftKrypt™, EasyKrypt™, SmartKrypt™ and Blackening™ are trademarks of Advanced Cryptographic Methods and Engineering (ACM\E).


These additional documents are provided to expand on topics discussed here.

CodeBlackening White Paper

EasyKrypt Datasheet

Local newspaper story about SoftKrypt

Ponemon Institute, March 2012: 2011 Global Cost of Data Breach Study

SHADOW MARKET: 2011 Business Software Alliance study of global software piracy

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Herbalix White Paper on Health Dangers of Aluminum

October 17th, 2012 No comments

Herbalix Aluminum White Paper

Link to Herbalix Aluminum white paper.

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Herbalix Skin Care Blog Posts

October 16th, 2012 No comments

Is Anti-bacterial Soap Necessary?

October 10th, 2012

According to the Centers for Disease Control and Prevention (CDC), anti-bacterial soaps are not necessary. So the craze for using anything antibacterial may be useless. Following is a list of the whys, and what you can do instead.

Components of these kinds of soaps such as triclosan or triclocarbon, need to be left on a surface for about two minutes minimum to do their job. Most people wash it off prior to this time frame. Research shows that almost 75 percent of liquid soaps currently on shelves in U.S. grocery stores display the word “antibacterial” on their labels. So are Americans germ free and cleaner now than ever before? Many experts say no.

The CDC does recommend washing your hands thoroughly with ordinary soap and warm water. This is good news for companies like Herbalix Restoratives, producers of organic skin care and soaps products.

What’s more, many common diseases are viral in nature, and not prevented by antibacterial products. There are also rumors that bacteria may develop a resistance to bactericidal agents over time. Some bacteria is good for us. Bacteria on our bodies not only eats sweat, but also helps defend us against truly harmful, invasive bacteria.

Just simply washing your hands thoroughly with ordinary soap and warm water is one of the most effective ways to ward off infection.

For more information about Herbalix natural goats milk soaps go to their website at:

Fresh Organic Goat’s Milk Soap is Latest Skin Care Trend

October 2nd, 2012

Lately there is much news about farm fresh – everything is the latest trend, from organic vegetables and fruit grown on the farm to using fresh goat’s milk soap. Goat’s milk has been used for natural skin care because of its remarkable healing properties. The Egyptians used to bathe in goat’s milk soap.

There are benefitial alpha-hydroxy acids in goat’s milk soap that actually penetrate the top layers of your skin to exfoliate or slough off the dead skin. This exfoliation helps stimulate your skin to regenerate healthy cells,helps lessen fine wrinkles by feeding the ski. It is able to penetrate skin cell walls in a way other soap can. The pH of goat’s milk is very close to your skin’s own pH. Basically this enables skin to absorb the emollients.

Herbalix Cream Bar Soaps are based in farm-fresh Nubian Goat’s Milk, the treatment that is conditions including acne, eczema, psoriasis, and simply itchy skin. The company also uses a combination of sustainable plant based botanicals that to clean and protect without drying out the skin. Goat’s milk features almost three times more beta-casein than cow’s milk, which means it is easily absorbed into the skin for hydration. A natural emollient, goat’s milk can moisturize the skin as it contains Vitamins A, B6, B12 and E vitamins.

The milk of a goat contains alpha-hydroxy and caprylic acids – which naturally cleanse and help slough off dead skin cells, then moisturize and leave smooth new cells. This natural moisturizer has lipoproteins that absorb easily into our skin to seal in moisture, preventing dry skin, and premature aging. It is the caproic, caprylic, and capric acids in goat milk soap that helps maintain the ideal pH for human skin. Goat’s milk also helps neutralize the acid that is sitting on top of the outermost layer of skin which is designed to fight off harmful viruses or bacteria that lead to infections.

Herbalix Restoratives’ Fresh Goat’s Milk Cream Bar Soap is designed for total skin care but it is terrific for sensitive skin types too. The benefits of the Herbalix Nubian Goat’s Milk Soap are as follows: It is great for troublesome skin conditions; is based in non-drying Nubian Goat’s Milk; can be used on the face; moisturizes as it cleans, and it rinses clean, and leaves no soap residue.

Check in on all the organic Herbalix skin care products via their website at Or call 1.877.387.4222.

Sweating is Good For You When You Use Detox Deodorant

September 18th, 2012

Our bodies sweat for a reason, and sweating is good, if not necessary. Sweat means that your body is operating efficiently and releasing toxins from your body. Our skin is the largest organ in our bodies. We must keep it functioning properly.

Unfortunately traditional antiperspirants and deodorants simply plug up your sweat glands using aluminum and other ingredients like parabens that can do more harm than good.

The Nicholas School of the Environment at Duke University reminds us that antiperspirants are a drug as they are classified as such by the FDA. If you have used regular deodorant and would like to make the switch to organic deodorant, first use Herbalix Detox Deodorant to help rid your body of toxins like aluminum and petroleum. With a blend of sea vegetables, olive leaf, and coriander, it smells lovely while helping to purify your system.

Use the non-aluminum nighttime Detox Deodorant for thirty consecutive nights. Then a maintenance program will work. Believe it or not, you wont smell any more after using it. Therefore you barely need deodorants at all, but just because we are all so accustomed to them, try organic Herbalix Daytime Deodorants — it comes in no fragrance for those who are sensitive.

For more information visit:

Benefits of Nighttime Detox Cleansing Deodorant

August 5th, 2012

The Herbalix Nighttime Detox Cleansing Deodorant is the latest rage among people seeking organic deodorants.

If you look online, you will see that folks everywhere have started asking questions — on Yahoo Answers, Yahoo, Google and Facebook, and on and on in social media sites. People are reading about the dangers of aluminum in our bodies, and are now afraid to put antiperspirants and deodorants under their arms.

“Aluminum is a neurotoxin which affects diverse metabolic reactions… Aluminum chlorohydrate is the “bad” ingredient used in many antiperspirants,” according to Pub, US National Library of Medicine, National Institutes of Health.

According to The Chemical Book, aluminum is classified as follows: “Strong evidence of human neurotoxicity” Health Hazard: “TOXIC; inhalation, ingestion or skin contact with material may cause severe injury or death.

And, many people don’t realize that their skin is not a barrier to aluminum. What you put on your skin matters because it absorbs. Now more and more consumers believe that we now need to seriously investigate the absorption of aluminum on the skin – especially since it is already in so many personal care and cosmetic products.

Research continues regarding cleansing aluminum out of the body towards better health, because it can affect the lymphatic and endocrine systems. It’s just another indicator of why you should think about using only aluminum-free deodorants from now on.

And look for the Herbalix Nighttime Detox Deodorant used for 30 nights to cleanse aluminum from the underarms.

Herbalix Patented Preservative System

August 2nd, 2012

Health care providers globally are using organic Herbalix Restoratives products with excellent results for their patients. Herbalix organic skin care products contains the Herbalix™ Restoratives Botanical and Sea Vegetable Blend, a natural preservative., which is a very complex and potent herbal/botanical tincture with origins in Chinese, Native American traditions. and East Indian traditions. The preservative consists of a proprietary blend of herbs and plants that have been harvested and because Herbalix Sea Blend Preservative System is so effective there is no need to use any synthetic chemicals.

The blend has been tested to document its efficacy and has also conducted independent laboratory testing, all showing excellent results. For more information go to

Aches and Pains Relief for Summer Activities

July 3rd, 2012

If you have been doing more now that it is summertime, then you may be in need of a good aches and pains salve product to help resolve pain.

Summer means extra outdoor activities, such as hiking, bicycling, swimming, or even playing more sports like softball, tennis, or golf. It isn’t hard to get muscle strains, sore joins and minor ligament injuries.

If you or your family members need help this summer — the Herbalix Aches and Pains Smart Salve and Respiratory Freedom Relief Salve are topical Non-steroidal formulas which contain no petroleum’s, synthetic ingredients, and no harmful preservatives.

Here is what one grateful user had to say: “My husband, Jim has a bad knee and uses your Aches & Pains Smart Salve for the inflammation and pain. It is effective,” said Elaine R., WA. Even with excessive inflammatory conditions, a body can be depleted of valuable anti-oxidant reserves and over-tax the body’s own healing system.

The Benefits of Olive Oil in Skin Care Products

June 30th, 2012

Olive oil has been a Mediterranean cosmetic and culinary staple forever. You might have read about it in history books –the ancient Romans used it in their baths to collect dirt and sweat.

Sadly, today we have embraced health and beauty products made from primarily synthetic ingredients. But, olive oil is prized for its lubricating properties for skin and hair because it is brimming with vitamins A and E. Plus olive oil contains a triterpene called squalene that is highly valuable, which has antioxidant properties and is believed to inhibit UV damage.

Using olive oil based skin care products also help maintain and restore skin’s elasticity, and when used after a bath or shower, can help the skin to retain hydration by inhibiting water loss. Herbalix Supreme Solution body moisturizers contains high concentrations of not only olive oil, but also skin nourishing emollients including sweet almond oil, avocado oil and rice bran oil (which also contains squalene).

The Herbalix Supreme Solution Intensive Body Moisturizers are quite potent, water-free moisturizers that are formulated for both men and women. They are free of petroleum products, propylene glycol, parabens and other synthetic ingredients. Herbalix moisturizers deliver a heavy dose of lubrication to parched skin. They are available in either fragrance-free versions or suffused with fresh and invigorating essential oils including clary sage essential oil, grapefruit essential oil, blood orange essential oil and cinnamon bark essential oil, among others.

Supreme Solution moisturizers are very intense, unlike most commercial lotions. In order to receive the full benefit, one must massage the lotion deeply and thoroughly to allow the nourishing oils to penetrate fully. Once fully absorbed, Herbalix Supreme Solution Body Lotion will provide continuous skin softening properties for hours on end.

It’s important for your skin to look as radiant as possible. Before heading out to the beach or any sun-intensive summer destination, try treating your skin to a natural, soothing and luxurious Supreme Solution Intensive Body Moisturizer.

For more details about Skin Solution Intensive Body Moisturizer, visit us at

Benefits of Herbalix Organic Skin Care for Oily Skin

June 25th, 2012

A fallacy that is believed by many is that the skin care necessary for oily skin needs to be harsh in order to be effective. All you have to do is peruse the skin care aisles at the drugstore to see cleansers and other skin care items that are chock full with moisture stripping, synthetic chemicals. These types of products can actually contribute to oily skin by stripping and drying the skin. Instead, consider trying organic skin care products for your oily skin.

Oily skin can be tricky to manage. The large amount of sebum produced by oily skin is frustrating as it can lead to a shiny face and makeup that slides off your face halfway through the day. What is most difficult to manage is acne and clogged pores. Oily skin tends to be more acne-prone than other skin types. This is because the sebum produced mixes with bacteria in the pores and those clogs cause acne pimples. Treating oily skin with chemical-ridden cleansers and moisturizers with the mission of reducing sebum can actually backfire. The harsh chemicals dry the skin out too much and that causes it to produce more sebum. It’s a vicious cycle. As an alternative, choosing soothing Herbalix organic skin care can help balance the sebum, keep oily skin balanced, all without stripping natural oils.

Some of the most valuable ingredients, that are often found in organic skin care items like natural goat’s milk soap, are coconut oil, almond oil, and of course goat’s milk. First used by the Polynesians, coconut oil is ideal for all facets of skin and hair care. The reason that it’s perfect for use on oily skin is that it has antibacterial properties that can help prevent and treat acne. Herbalix offers nourishing goat’s milk soap with coconut oil that is a pure treat for oily skin.

Goat’s milk is also ideal for oily skin because it reduces alkalinity. It also has a PH level that is very similar to the skin. The fatty acids in goat’s milk have anti-fungal properties as well. These factors add just the necessary moisture to keep oily skin from looking greasy, while also promoting an even-toned complexion.

Those with serious acne and oily skin may end up on a topical prescription medication at some point. If that’s the case, it’s crucial that the rest of your skin care routine is gentle. You especially don’t want to use over-the-counter soaps and moisturizers. Organic skin care items are the way to go.

Go to to shop for natural goat’s milk soap and other organic skin and hair care items.

Which is better –Bar or Liquid Goat’s Milk Soap?

June 19th, 2012

Bar soap has been around for many, many centuries –and it was first used just for hand washing. The market eventually became flooded with shower gels, also known as body washes, which quickly became a popular alternative to bar soap.

The question that many consumers ask is which is better – goat’s milk bar soap or liquid goat’s milk soap? Basically there is really no real difference between the two except user preference. Medical doctors and nurses seem to prefer liquid soap dispensers for hygiene purposes, along with ease of use with the pump.

Bar soap is usually round, oval or square-shaped, and the look and function went unchanged for many hundreds of years until non-soap formulas appeared on the market. Next, liquid products, primarily used for hand washing, soon flooded the marketplace and we began to see shower gels, body washes, and more – all of which were a popular alternative to bar soap.

Of course there are advantages and disadvantages to either the bar soap or the liquid soap. Consumers complaint about regular detergent-based bar soap because it washes away more than just dirt, leaving skin dry. Goat’s milk bar soap leaves skin soft and supple.

Another thing many consumers don’t know is that goat’s milk soap is the same price.

For more information about Herbalix goat’s milk soap products please visit:

Holistic Scalp and Organic Hair Care

May 29th, 2012

Most people, especially women, spend so much time focusing on skin care, but what about their scalps? Usually, we don’t think about it until there is a problem.

For example, Seborrheic dermatitis (dandruff) affects about 12 percent of the population — and the reasons why can be the weather, diet, or stress, but sometimes your genes play into it all. It can be from anything that causes the excess oil production, and most likely it is from your genes.

The symptoms are when your scalp is red, and the flakes may have a yellowish tinge. The reason people get dandruff is because of an overgrowth of malassezia or fungus which everyone has on their scalp. It is basically from excessive oil production or sebum. The fungus digests the surface oil on the scalp, and that causes an inflamation that turns into the flaky, itchy, dry scalp.

To relieve the symptoms of dry scalp, many people find that they do better with less irritating, more gentle organic hair care products such as those found at Herbalix, such as the Shampoo For All Hair Types (Balancing) – No Added Fragrance. This shampoo has a clean, mild, aroma that comes from the healthy base oils, and it is great for people with sensitivities to essential oils or those who enjoy fragrance free products.

© 2012 Herbalix Restoratives

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EasyKrypt Data Sheet

October 16th, 2012 No comments

EasyKrypt is affordable, easy-to-use data protection software. Review the EasyKrypt product data sheet.

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Engaging in Mobile Marketing

December 24th, 2010 No comments

The future of technology and marketing is about mobile smart phone apps, their multiple layers, and engagement. Morgan Stanley forecasts more consumers will access the Internet by mobile devices than PC’s in five years, while analysts are predicting that people will use their phones for mobile money transfers; location-based services; search and browsing; health monitoring; bill payment; Near Field Communication (NFC) services; advertising;  music, and instant messaging.

The CTIA Wireless Association states that 250+ million Americans carry mobile phones – over 80 percent of the population in the United States. But China and India are leading the world with the most mobile subscriptions. In October 2010 the International Telecommunication Union (ITU) said these two countries added 300 million new mobile subscriptions in 2010 alone.

According to ABI research, the market for mobile marketing and advertising would reach $19 billion by 2011. Now on the cusp of exploding, the global opportunity is huge, and marketers need to be thinking about mobile apps and strategic search marketing for their customers. Online companies like and is doing a terrific job in this area.

Google’s Chairman and CEO Eric Schmidt recently talked about the new Near Field Communication (NFC) chips at the San Francisco Web 2.0 Summit. Schmidt believes, “mobile first” is our future. The chips are embedded in smart phones which are location specific and network aware, in addition to knowing more about users. These are turning the cell phone into a security devise with more power than a desktop computer — creating mobile devices that are payment systems, eventually replacing credit cards.

What’s more search marketing is likely to morph again very soon, as smart phone technology will track where you are, what you need, and all the stores nearby where you can purchase the items. Access will be by applications. There are already more than a half-million apps. Imagine all the tie-ins for mobile marketing, social media marketing and advertising. Currently the most used mobile apps in the US include news; games; maps; social networking and music. (Facebook, Google Maps and The Weather Channel (TWC). By the year 2013, the demand for mobile apps downloads is expected to peak. This trend is being tapped as “M-marketing,”

As apps continue to grow, search engine marketing will get exponentially bigger as a rapidly growing global mobile audience will be ripe for everything from edutainment, lifestyle, and medical advice apps. You Tube is currently receiving 35 hours of uploaded videos a minute. As a strategic customer relationship management (CRM) tool this new engagement vehicle will drive customers to retail outlets and point of purchase through mobile loyalty programs, promotions, contests and trackable, measurable mobile advertising.  And the good news is that is’s all about increased revenues.

If you are in business, then you need to prepare now, for dealing with customers in an entirely new way in the future. MarCom New Media is already deeply involved with guiding our clients towards developing mobile apps, permission-based search marketing, social media and new media PR. Check out our work in MarCom’s new social media press room. We also have the inroads for partnering with the companies and platforms behind the scenes that are making all of these exciting new socially engineered technologies happen to reach customers today in a better way.  And just a word to the wise, it is way too hard for you to try to go it alone. Call MarCom New Meida at 323.650.2838 or go to 

To watch the hour long interview, “A Conversation with Eric Schmidt” with John Battelle (Federated Media Publishing), and Tim O’Reilly (O’Reilly Media, Inc.).

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