Herbalix Restoratives Product Line Brochure

September 30th, 2014 No comments

ProComplianceWare: Sales One Sheet

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ProEnvironmentWare: Key Messages

September 30th, 2014 No comments

ProEnvironmentWare Key Messages

About ProEnvironmentWare™ (www.ProEnvironmentWare.com)

ProEnvironmentWare, Inc. is a developer of Web-based environmental solutions for industrial, commercial, institutional and government facilities facing an ever-increasing need to find better environmental management systems to meet their environmental obligations.

The company’s flagship product, ProComplianceWare™ (PCW) is a cost-effective, easy-to-use, Web-based environmental management system enabling companies to electronically manage compliance obligations imposed by environmental regulations or facility-specific permits.

ProTrainingWare (PTW) is a customizable Web-based software application supporting the development and administration of in-house personnel training programs for small and medium-sized businesses. PTW provides centralized administration systems for posting a wide range of educational materials, grading exams, monitoring participate accounts, and creating summary reports.

ProEnvironmentWare’s StormWaterSamplingAlert is a Web-based weather alert system, developed in conjunction with CustomWeather, Inc., delivering detailed and accurate email notices of the arrival of storms that meet the criteria for a sampling event for industries subject to the Industrial Stormwater General Permit.

ProEnvironmentWare, Inc.
Headquarters
One Orchard Park Road
P.O. Box 25
Madison, CT 06443
Telephone: 800-832-8508 or 203-350-0356
Fax: 203-350-0355
Email: webservices@proenvironmentware.com
Web: http://www.ProComplianceWare.com


ProComplianceWare

Key Messages

25 words

ProComplianceWare™ is a Web-based environmental management system that enables companies to electronically manage compliance obligations imposed by environmental regulations or facility-specific permits. Visit www.ProComplianceWare.com.

50 words

ProComplianceWare™ (PCW) is a cost-effective, easy-to-use, Web-based environmental management system. PCW electronically tracks compliance deadlines for inspections, reporting, training, and sampling activities imposed by environmental regulations or permits. PCW’s ability to assign compliance tasks to specific personnel and provide email reminders helps ensure timely completion. For more information, visit www.ProComplianceWare.com.

100 words

ProComplianceWare™ (PCW) is a cost-effective, easy-to-use, Web-based environmental management system that enables companies to electronically manage compliance obligations imposed by environmental regulations or facility-specific permits. PCW tracks compliance deadlines for all required inspections, reporting, training, and sampling. The system provides the ability to assign compliance tasks to specific personnel and sends email reminders to ensure timely completion. All environmental compliance documents are stored in a secure online location improving record-keeping access.

With nothing to install and priced at only $250 per month, ProComplianceWare slashes the risk of penalties and fines.

For more information, visit www.ProComplianceWare.com.

150 words

ProComplianceWare™ (PCW) is a cost-effective, easy-to-use, Web-based environmental management system (EMS) enabling companies to electronically manage compliance obligations imposed by environmental regulations or facility-specific permits. PCW electronically tracks deadlines for required inspections, reporting, training, and sampling. The system provides the ability to assign compliance tasks to specific personnel and sends email reminders to ensure timely completion. In the event that a compliance date is missed, email notification is sent to management or third-party auditors. PCW stores environmental compliance documents in one secure online location, improving record keeping for federal and state environmental regulations.

The cloud-hosted PCW system can easily be set up on a computer by in-house staff or environmental consultants, and all work is performed by accessing online accounts. With nothing to install and priced at only $250 per month, ProComplianceWare substantially reduces the risk of penalties and fines.

For more information, visit www.ProComplianceWare.com.

350 words

ProComplianceWare™ (PCW) is a cost-effective, easy-to-use, Web-based environmental management system (EMS) that enables companies to electronically manage compliance obligations imposed by environmental regulations or facility-specific permits. PCW electronically tracks deadlines for all required inspections, reporting, training, and sampling activities. The system provides the ability to assign compliance tasks to specific personnel and sends email reminders to ensure timely completion.

PCW manages compliance documents in one secure, online location, improving record keeping and adherence to all permits and environmental requirements. Any facility regulated by the Environmental Protection Agency (EPA) or state agencies – including automobile dealerships, marinas, scraps yards, chemical distributors, hospitals and universities – can use PCW for improved permit report organization, compliance due-date tracking and as a searchable document archive.

With a secure, cloud-based system, immediate and constant access to records can be provided to corporate offices or third-party consultants on any computer, tablet or smartphone. Failure to complete a required action results in email notification to management or third-party auditors. Management has access to documents to review completeness and accuracy of completed filings. No other software provides what PCW delivers to improve compliance, providing peace of mind via direct corporate-level access and tracking-system notifications.

The only system of its kind, PCW:

• Organizes a facility’s compliance requirements in a single secure, online location.
• Provides links to all the forms needed.
• Tracks and sends reminder emails to those responsible for action items.
• Sends an email alert to senior management when a compliance deadline is not met.
• Enables uploading and storage of environmental compliance documents.
• Serves as a sortable repository for completed inspection forms and reports.

PCW can easily be set up on a computer by in-house staff or environmental consultants. There is no software to install, as all work is performed by accessing online accounts. Once the system is loaded with a company’s site-specific permits, documents and files, it facilitates the management of all environmental compliance requirements.

With nothing to install and priced at only $250 per month, ProComplianceWare substantially reduces the risk of compliance penalties and fines.

For more information, call 800-832-8508 or visit www.ProComplianceWare.com.

ProEnvironmentWare, Inc.
Headquarters
One Orchard Park Road
P.O. Box 25
Madison, CT 06443
Telephone: 800-832-8508 or 203-350-0356
Fax: 203-350-0355
Email: webservices@proenvironmentware.com
Web: http://www.ProComplianceWare.com

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The Plan Collection Key Messages

September 30th, 2014 No comments

Key Messages

Tagline
The Plan Collection is the leading online house plan provider.

25 words
The Plan Collection is the leading online house plan provider driven by the idea that great house designs should be affordable and accessible to everyone.

50 words
The Plan Collection (TPC) is the leading online house plan provider driven by the simple idea that great house designs should be affordable and accessible to everyone. The company is a web-based business focused on growing a digital media platform in the home construction, remodeling, and design sectors. Visit www.theplancollection.com

75 words
The Plan Collection (TPC) is the leading online house plan provider driven by the simple idea that great house designs should be affordable and accessible to everyone. TPC is a web-based business focused on growing a digital media platform in the home construction, remodeling, and design sectors, providing homeowners and builders with more than 20,000 house plans selected from the nation’s leading designers and architects along with tens of thousands of inspirational photos. Visit www.theplancollection.com

100 words
The Plan Collection (TPC) is the leading online house plan provider driven by the simple idea that great house designs should be affordable and accessible to everyone. The web-based business focuses on growing a digital media platform in the home construction, remodeling, and design sectors, providing homeowners and builders with more than 20,000 house plans selected from the nation’s leading designers and architects, along with tens of thousands of instructional and inspirational photos.

Customers enjoy the benefits of a broad selection of high quality home plans and detailed how-to information, an easy-to-search site and very knowledgeable customer service. Visit: www.theplancollection.com

175 words
The Plan Collection is the leading online house plan provider driven by the simple idea that great house designs should be affordable and readily accessible to everyone. The web-based business focuses on growing a digital media platform in the home construction, remodeling, and design sectors, providing homeowners, prospective homeowners and builders with more than 20,000 house plans selected from the nation’s leading designers and architects, along with tens of thousands of instructional and inspirational photos.

From the days of printed house plan books to PCs, the Internet, social media, and now tablets – The Plan Collection (TPC) and its founders have provided users with a better, more convenient and more valuable home building experience. Customers enjoy the benefits of a broad selection of high quality home plans and how-to information, an easy-to-search site and knowledgeable customer service. TPC understands what homeowners are looking for, and delivers better search results to its users. Thousands of houses have been built at a lower cost using pre-drawn house plans that meet homeowners’ specific needs and desires. Please visit: www.theplancollection.com

Contacts:
Headquarters:
The Plan Collection
Blog: houseplans.info
68 Southfield Avenue, Suite 100
Stamford, CT 06902
T: 866-787-2023; F: 435-514-0028
E: Brian Toolan; brian@theplancollection.com

Media Contact:
Kristin Gabriel
MarCom New Media
T: 323-650-2838
E: kristin@marcomnewmedia.com

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KOREBALL Key Messages

September 30th, 2014 No comments

KOREBALL Key Messages

25 words
Get toned and fit with the KOREBALL kettlebell, a collapsible and portable workout system offering a simple and effective core based, full-body fat-burning workout. www.KOREBALL.com

50 words
Fitness enthusiasts can and stay fit with the power of the KOREBALL kettlebell, a collapsible and portable workout system offering a simple and effective core based, full-body fat-burning workout. The water fillable, leak proof bladders are weight adjustable while comfort dual handles make KOREBALL training fun and easy. Visit www.KOREBALL.com

100 words
Fitness enthusiasts can get toned and stay fit with the power of the KOREBALL kettlebell, a collapsible and portable workout system offering a simple and effective core based, full-body fat-burning workout. The water fillable, leak proof bladders are weight adjustable while smooth comfort dual handles make KOREBALL training fun and easy.

The KOREBALL workout system is a fat burning cardiovascular workout that helps burn fat, build lean muscles and tone the body in just 30 minutes, while also improving flexibility, balance and strength. The KOREBALL kettlebell system offers a dynamic, efficient, full-body workout in 30 minutes or less. Visit www.KOREBALL.com

280 words
Fitness enthusiasts can get toned and stay fit with the power of the KOREBALL kettlebell, a collapsible and portable workout system offering a simple and effective core based, full-body fat-burning workout. The water filled, leak proof, bladders are weight adjustable while smooth comfort dual handles make KOREBALL training fun and easy.

The KOREBALL workout system is a fat burning cardiovascular workout that helps burn fat, build lean muscles and tone the body in just 30 minutes, while also improving flexibility, balance and strength. The KOREBALL kettlebell system offers a dynamic, efficient, full-body workout in 30 minutes or less. Please visit: www.KOREBALL.com

The innovative patented state of the art design of the KOREBALL kettlebell workout system is a hybrid of traditional kettlebell and medicine ball training devices. Standard kettlebells are comprised of a solid metal bell and handle, which can be challenging to use. Medicine ball workouts have limited range of motion and it is often difficult for users to hold on to the ball for longer than a few minutes at a time. Visit: www.KOREBALL.com

An on-the-go fitness solution for all fitness levels, KOREBALL’s unique design offers users the following benefits:

• A fat burning cardiovascular workout
• Helps build lean muscle
• Engages core muscles, providing tone
• Increases body core stability, flexibility and balance
• Improves body coordination and mental focus
• Bladder can be with water or sand
• Weight” Water (11lbs.) and sand (20 lbs.)
• Comfortable dual handles offer a variety in routines
• Collapsible and compact for travel; easy to store away

The KOREBALL is priced at $75.00 online (with special promotions monthly) and comes with two bladders, one handle, eight screws, two caps and a bag for portability. For more information please visit: www.KOREBALL.com.

Media: Kristin Gabriel
MarCom New Media
T: 323-650-2838
E: Kristin@marcomnewmedia.com
Headquarters: KOREBALL
Cynthia Farrow-Warren, Partner
484 B Washington St, #177 Monterey, CA 93940 USA
E: cindy@koreball.com

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Kristin Gabriel Bio and Samples

September 30th, 2014 No comments

The Plan Collection: Email Marketing Campaign

September 30th, 2014 No comments
Categories: Email Marketing Campaigns Tags:

Brook Taverner Mensware email Campaign

September 30th, 2014 No comments

KRISTIN D. GABRIEL

KRISTIN D. GABRIEL
E: Kristin@marcomnewmedia.com C: 213.840.6978 H: 323.650.2838 Linked IN

Accomplished integrated marketing writer with experience writing traditional and digital corporate communications, advertising, and public relations content for B2C and B2B global brands, agencies and businesses. Strengths include automotive, consumer goods, life science, emerging technology and security software markets. Excellent communications skills that engage others and inspire loyalty and performance, paired with the ability to write for multiple products/brands. Writing capabilities include both traditional and digital content ranging from technical manuals and white papers to key messaging, branding, public relations and integrated marketing materials, business plans, training manuals, white papers, and ad campaigns. Digital work includes ghostwriting client blogs, publishing optimized online articles, electronic press releases, web copy, and email marketing in addition to social media.
Brand Experience

Wrote numerous training and industrial video scripts, tech manuals and student guides for companies including The Office Depot, The Orange County Sanitation Department, Shell Oil Company, Maidstone Wines and Spirits (Kahlua brand), HomeClub and Personal Finance Company, Nissan, Enron Oil Company, HSC Software , Panda U.S. antivirus software, and others. B2C market experience includes American Suzuki, American Veteran Awards, Applied DNA Technologies, Amgen, CyberMedia Corporation, Honda Motor Company, iolo Technologies, MJB Coffee, Panda USA, Symantec Corporation, MetaCreations, Trend Micro, and Union Carbide/Eveready Batteries.
Key Accomplishments

Have successfully operated MarCom New Media for more than ten years helping brand and develop product positioning and messaging with competitive differentiators, increasing brand awareness and revenues for numerous clients including Herbalix, ExpenseWatch, The Plan Collection, and more. Wrote website copy for www.easykrypt.com, www.herbalix.com, www.thewileyprotocol.com, and www.ifgnetwork,.com, www.koreball.com, among many others.

Branded SoftKrypt/EasyKrypt, an emerging encryption technology company. Wrote key messaging, creative brief, brand image copy, website, press and marketing materials, and business plan in 2012.

Wrote key messaging and more than 100 SEO reputation management campaign articles for Fortune 500 global anti-virus company Trend Micro Incorporated and its 2010 Titanium™ product family roll-out.

B2B marketing communications/brand messaging development and PR launch materials for Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions.

Conceptualized and wrote all press materials for Norton consumer and enterprise product launches; conceived and wrote all materials for the Symantec Antivirus Research Center (SARC).

As PR Manager for digital-imaging software company MetaCreations, now Viewpoint Corporation, wrote all press materials and white papers for Kai’s Power Tools, KPT Bryce, Live Picture and other digital imaging products.

Account management/director positions and writer at leading advertising and PR firms in New York and Los Angeles: William Esty (Eveready), N.W. Ayer (Goodyear Tires) and Daniel J Edelman (Honda ATVs/ Motorcycles/ATVs).

Trained for crisis communications and to serve as a media spokesperson by American Red Cross; developed and wrote Enron Oil pipeline division crisis training program. (Trainer and student guides.)

Professional Experience

01/04–Present MarCom New Media, Los Angeles, CA –Vice President, Marketing Communications
• Manage strategic integrated marketing and PR programs for select clients to execute PR plans; write web copy and marketing/PR materials, spearhead cutting edge search engine optimization and social media services at MarCom New Media. Managed search engine optimization (SEO) content, websites, product positioning/branding, business plans, marketing materials, blogs, email marketing and social media campaigns.
• Successfully re-branded and globally launched the Trend Micro Titanium product line.
• Wrote website, marketing and PR materials for EasyKrypt; Webalo enterprise mobile application; View Systems, Inc.’s weapons detection technology; PR for iolo technologies, MicroWorld Technologies; and Panda Software U.S.

8/02–01/04 Applied DNA Sciences, Inc., Los Angeles, CA– Vice President, Public Relations

Led corporate branding and B2B marketing communications/IR strategy development and launch of Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions.
• Positioned the company in the industry, wrote marketing communications materials, developed demos which showcased products & executives, and managed national PR, garnering thousands of media placements.

04/99–01/02 Influence, LLC–St. Louis, MO–Vice President, Corporate Communications
Developed the corporate communications division and trained and led a six-person team. Clients of the integrated business solutions provider included Fortune 500 and 1000 companies in the financial, toy, transportation, shipping, agricultural and technology industries: Haystack Toys; SellMeat.com; Transportation.com/Yellow Corporation.
• Managed fiscal budget for the division; developed strategies for all clients; wrote proposals and press copy.
• Trained a six-person PR team using self-developed Outstanding Success communications training program. (Customized Teacher and Student Guides.)

02/98–11/98 CyberMedia Corporation, Santa Monica, CA–Director of Corporate Communications

Executed a corporate communications program entailing investor relations, corporate and product public relations during this planned brief tenure. Achieved 100 percent increase of company’s valuation and acquisition by Network Associates.
• Developed strategic internal and external analysis and Fast Track IR PR plan effective in communicating to the media and shareholders; wrote and produced IR/marketing and PR materials, annual report and product collateral.
• Managed fiscal budget for the division and four advertising/PR agencies, supervised five in-house PR professionals; and worked closely with HR and the functional marketing and sales divisions on behalf of utilities software/enterprise products.

10/96–1/98 Symantec Corporation, Santa Monica, CA – Public Relations Manager
Supervised Norton Antivirus, Norton Utilities and Symantec’s Small Business Home Office products (ACT and pcAnywhere); led corporate and product branding, launching new software products during 1997. Conducted media and analyst tours nationwide.
• Strategy and launch of the Symantec Antivirus Research Center (SARC). Results from the consumer campaign for Virus Awareness Month at SARC achieved a total of 55,282,791M audience impressions (print/broadcast).
• Hired and managed trade and consumer PR firms; attended long and short-lead media and analyst tours.

10/94–10/96 MetaCreations, Inc. Software/ HSC Software, Carpinteria, CA–Public Relations Manager
• Strategized a highly successful launch of Kai’s Power Tools and KPT Bryce digital imaging software.
• Managed consumer launch and public relations forging outstanding consumer/business press. The pre-IPO PR campaign was so successful that upon going public, stock opened at $27 per share, $9 above initial IPO price.

Prior 1994 Work Experience in Los Angeles and New York City
• Served in account management/director positions with leading advertising and PR firms including William Esty and N.W. Ayer International where I managed advertising, promotions, developed collateral, wrote copy and supervised photography for catalogs. Spent two years at Daniel J. Edelman PR/Los Angeles as an Account Supervisor managing Honda MC/ATV product launches, trade shows and race team events; and The Rowland Company in New York City on Chesebrough Ponds. Wrote all PR materials.

Education

Mills College, CA, Bachelor of Arts in Communications; Manhattanville College, NY, three-semester exchange, Journalism.

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Commercialization: Early Stage Branding of a Technology Company

If you have an exciting new company with cool technology and or products, then it may be time to position your technology for commercialization. The dilemma lies NOT in whether or not your stuff is better than anyone else out there in the global marketplace, but whether or not you have proven the concept, and then branded it for commercialization.

If you have tested the technology and or product and have received a good reception and maybe even a little initial market traction, then you are ready to go to market. Up until now, your focus has been primarily on the technology. Commercialization requires a unique skill set — early stage branding: the key to attracting partners, licensees, and potential investors, and then down the road, getting your target customers.

Every business needs a brand. A strong brand will make you more successful with all your target communities. Some of the basic yet essential components of early stage branding will include this point. Who are you trying to reach next? This may not necessarily mean those who will eventually be your target customers – it could simply be the next audience your organization needs in order to move ahead and get strategic partners, for instance:
• Research partners
• A bigger company
• An original equipment manufacturer (OEM)
• A laboratory, or a prestigious university
• Co-development partners to lend credibility
• An early adopter
• A high-profile customer
• Licensors for all or part of your intellectual property (IP)
• Private investors, who will help fund operations
• Institutional investment capital and/or a government grant
• Acquisition

And despite all of the above targets, one thing remains constant – you’ll need a strong name, a website, collateral materials, search engine optimization (SEO), marketing, and public relations, etc. BUT it is useless to create these core marketing tools without the correct brand messaging.

A year ago, MarCom New Media, an integrated marketing firm in Los Angeles, landed a project to brand a company named Softkrypt and their encryption product called EasyKrypt. The team at MarCom struggled for a while about whether or not to keep the name of their first product – EasyKrypt. Ultimately, the decision was made to keep the name, and we bought multiple domain names with the term “krypt” in it for future marketing activities. We also branded another future product called EasyKloud.

Here is the challenge with a new company and a new product. We did not have an answer yet to an important question: What is the current perception in the marketplace? However, most companies have competitors, and this is the place to start. There’s nothing more important than looking at the marketplace. What are the competitor’s taglines, key messages, and customer perceptions? Today’s social media gives marketers the answers about what people think. And ultimately brands need to be relevant to every constituency.

The next step is positioning the company to differentiate what it offers in a clear, compelling way. Marketers must:

• Create a well-defined overall brand and value proposition.
• Show how your company is unique.
• Position yourself as part of a solution to a bigger picture problem.
• Create separate messages for each target group to build credibility.
• Demonstrate knowledge of end users.
• Look at each type of influencer and/or decision maker.
• Begin using customer testimonials to tell the story

It is virtually impossible for a technology company to develop their own websites, marketing materials, and manage public relations and social media strategies. Why? Because inventors or developers do not have the mindset or skills. Most of the time other people look at their collateral materials and ask, “What is it that this company has to offer again?”

This is one of the basic marketing services that MarCom New Media manages. If you wondered what data encryption software technologies are all about, go to the website that we created www.easykrypt.com, and see if you “get” what this product does. And then check out the SoftKrypt corporate video production that MarCom produced when the company was seeking funding.

Other examples of our work include client websites for The Interface Financial Group, and Herbalix Restoratives organic skin care products. And of course, we have honed and pioneered excellent search engine optimization techniques that set us way above the others. Check out just a few of our client SEO Case Histories.

Then once the basics have been done, and your company and/or technology and products are on their way to being branded to your target audiences, MarCom can assist you with public relations. Recently we got a story for our client The Plan Collection in the Wall Street Journal–Blueprint for a Custom Home.

Our rates are fair, so email us at info@marcomnewmedia.com to start a conversation about how the MarCom New Media team (http://www.marcomnewmedia.com) can help your company prosper.

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