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KRISTIN D. GABRIEL

KRISTIN D. GABRIEL
E: Kristin@marcomnewmedia.com C: 213.840.6978 H: 323.650.2838 Linked IN

Accomplished integrated marketing writer with experience writing traditional and digital corporate communications, advertising, and public relations content for B2C and B2B global brands, agencies and businesses. Strengths include automotive, consumer goods, life science, emerging technology and security software markets. Excellent communications skills that engage others and inspire loyalty and performance, paired with the ability to write for multiple products/brands. Writing capabilities include both traditional and digital content ranging from technical manuals and white papers to key messaging, branding, public relations and integrated marketing materials, business plans, training manuals, white papers, and ad campaigns. Digital work includes ghostwriting client blogs, publishing optimized online articles, electronic press releases, web copy, and email marketing in addition to social media.
Brand Experience

Wrote numerous training and industrial video scripts, tech manuals and student guides for companies including The Office Depot, The Orange County Sanitation Department, Shell Oil Company, Maidstone Wines and Spirits (Kahlua brand), HomeClub and Personal Finance Company, Nissan, Enron Oil Company, HSC Software , Panda U.S. antivirus software, and others. B2C market experience includes American Suzuki, American Veteran Awards, Applied DNA Technologies, Amgen, CyberMedia Corporation, Honda Motor Company, iolo Technologies, MJB Coffee, Panda USA, Symantec Corporation, MetaCreations, Trend Micro, and Union Carbide/Eveready Batteries.
Key Accomplishments

Have successfully operated MarCom New Media for more than ten years helping brand and develop product positioning and messaging with competitive differentiators, increasing brand awareness and revenues for numerous clients including Herbalix, ExpenseWatch, The Plan Collection, and more. Wrote website copy for www.easykrypt.com, www.herbalix.com, www.thewileyprotocol.com, and www.ifgnetwork,.com, www.koreball.com, among many others.

Branded SoftKrypt/EasyKrypt, an emerging encryption technology company. Wrote key messaging, creative brief, brand image copy, website, press and marketing materials, and business plan in 2012.

Wrote key messaging and more than 100 SEO reputation management campaign articles for Fortune 500 global anti-virus company Trend Micro Incorporated and its 2010 Titanium™ product family roll-out.

B2B marketing communications/brand messaging development and PR launch materials for Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions.

Conceptualized and wrote all press materials for Norton consumer and enterprise product launches; conceived and wrote all materials for the Symantec Antivirus Research Center (SARC).

As PR Manager for digital-imaging software company MetaCreations, now Viewpoint Corporation, wrote all press materials and white papers for Kai’s Power Tools, KPT Bryce, Live Picture and other digital imaging products.

Account management/director positions and writer at leading advertising and PR firms in New York and Los Angeles: William Esty (Eveready), N.W. Ayer (Goodyear Tires) and Daniel J Edelman (Honda ATVs/ Motorcycles/ATVs).

Trained for crisis communications and to serve as a media spokesperson by American Red Cross; developed and wrote Enron Oil pipeline division crisis training program. (Trainer and student guides.)

Professional Experience

01/04–Present MarCom New Media, Los Angeles, CA –Vice President, Marketing Communications
• Manage strategic integrated marketing and PR programs for select clients to execute PR plans; write web copy and marketing/PR materials, spearhead cutting edge search engine optimization and social media services at MarCom New Media. Managed search engine optimization (SEO) content, websites, product positioning/branding, business plans, marketing materials, blogs, email marketing and social media campaigns.
• Successfully re-branded and globally launched the Trend Micro Titanium product line.
• Wrote website, marketing and PR materials for EasyKrypt; Webalo enterprise mobile application; View Systems, Inc.’s weapons detection technology; PR for iolo technologies, MicroWorld Technologies; and Panda Software U.S.

8/02–01/04 Applied DNA Sciences, Inc., Los Angeles, CA– Vice President, Public Relations

Led corporate branding and B2B marketing communications/IR strategy development and launch of Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions.
• Positioned the company in the industry, wrote marketing communications materials, developed demos which showcased products & executives, and managed national PR, garnering thousands of media placements.

04/99–01/02 Influence, LLC–St. Louis, MO–Vice President, Corporate Communications
Developed the corporate communications division and trained and led a six-person team. Clients of the integrated business solutions provider included Fortune 500 and 1000 companies in the financial, toy, transportation, shipping, agricultural and technology industries: Haystack Toys; SellMeat.com; Transportation.com/Yellow Corporation.
• Managed fiscal budget for the division; developed strategies for all clients; wrote proposals and press copy.
• Trained a six-person PR team using self-developed Outstanding Success communications training program. (Customized Teacher and Student Guides.)

02/98–11/98 CyberMedia Corporation, Santa Monica, CA–Director of Corporate Communications

Executed a corporate communications program entailing investor relations, corporate and product public relations during this planned brief tenure. Achieved 100 percent increase of company’s valuation and acquisition by Network Associates.
• Developed strategic internal and external analysis and Fast Track IR PR plan effective in communicating to the media and shareholders; wrote and produced IR/marketing and PR materials, annual report and product collateral.
• Managed fiscal budget for the division and four advertising/PR agencies, supervised five in-house PR professionals; and worked closely with HR and the functional marketing and sales divisions on behalf of utilities software/enterprise products.

10/96–1/98 Symantec Corporation, Santa Monica, CA – Public Relations Manager
Supervised Norton Antivirus, Norton Utilities and Symantec’s Small Business Home Office products (ACT and pcAnywhere); led corporate and product branding, launching new software products during 1997. Conducted media and analyst tours nationwide.
• Strategy and launch of the Symantec Antivirus Research Center (SARC). Results from the consumer campaign for Virus Awareness Month at SARC achieved a total of 55,282,791M audience impressions (print/broadcast).
• Hired and managed trade and consumer PR firms; attended long and short-lead media and analyst tours.

10/94–10/96 MetaCreations, Inc. Software/ HSC Software, Carpinteria, CA–Public Relations Manager
• Strategized a highly successful launch of Kai’s Power Tools and KPT Bryce digital imaging software.
• Managed consumer launch and public relations forging outstanding consumer/business press. The pre-IPO PR campaign was so successful that upon going public, stock opened at $27 per share, $9 above initial IPO price.

Prior 1994 Work Experience in Los Angeles and New York City
• Served in account management/director positions with leading advertising and PR firms including William Esty and N.W. Ayer International where I managed advertising, promotions, developed collateral, wrote copy and supervised photography for catalogs. Spent two years at Daniel J. Edelman PR/Los Angeles as an Account Supervisor managing Honda MC/ATV product launches, trade shows and race team events; and The Rowland Company in New York City on Chesebrough Ponds. Wrote all PR materials.

Education

Mills College, CA, Bachelor of Arts in Communications; Manhattanville College, NY, three-semester exchange, Journalism.

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