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Kristin Gabriel Bio and Samples

September 30th, 2014 No comments

Kristin Gabriel Biography and Photo

Writer Kristin Gabriel

Kristin D. Gabriel
Biography

Kristin Gabriel is a highly accomplished marketing communications practitioner with a solid track record of delivering outstanding revenue-driven results for corporations, agencies and small business clients. For the last fifteen years, she has been focused on strategic branding, integrated marketing and public relations for emerging high technology companies and consumer brands.

Gabriel possesses strong written and verbal communications skills and she has finely honed skills as an integrated marketing and PR strategist for B2B and B2C companies. Over the years she has placed thousands of consumer, trade and business stories in targeted print and electronic media. Her most recent knowledge includes cutting edge search marketing, SEO and social media practices.

In 2012 worked on strategy and branding for start-up encryption technology company SoftKrypt and its data protection software EasyKrypt, integrating IR, PR and product marketing strategies telling the company’s story; wrote all communications materials including: press kit, sales literature, executive PPTs , demos, speeches, and business plan leading to purchase offers for EasyKrypt.

Her skills managing an SEO reputation management and campaign for Fortune 500 global anti-virus company Trend Micro Incorporated was highly successful for the company’s 2010 Titanium™ product family roll-out.

Prior, Gabriel managed public relations positioning for iolo technologies as a leading provider of Windows-based utility software for home, business and enterprise-level PCs, garnering over $1.2 million worth of media exposure in one year.

Kristin’s corporate branding, marketing communications and PR strategy for publicly-held biotech company, Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions, led to significant trade/consumer press for the company, and a higher market-entry valuation upon going public.

Working full-time as a director of corporate communications, Kristin managed IR/PR working directly under the board for CyberMedia Corporation, helping double the valuation of company leading to acquisition by Network Associates in 1998.

Kristin’s creative skills were exceptional when she conceived and launched the Symantec Antivirus Research Center (SARC). Results from one consumer campaign for Virus Awareness Month at SARC achieved a total of 55,282,791 million audience impressions within print and broadcast media.

She also managed consumer PR for digital imaging software company MetaCreations, now Viewpoint Corporation, achieving outstanding press results during pre-IPO PR campaign just prior to going public -opened at $27 per share, $9 above initial IPO price.

Other projects included: reputation branding for CyberDefender Corporation, early detection security, managing PR for Webalo enterprise mobile application; View Systems, Inc.’s weapons detection technology, online marketing for Spain-based Panda Software U.S, and PR for India-based MicroWorld Technologies.

Kristin holds a B.A. from Mills College, California, and she is based in Los Angeles, California, where she works as an n integrated marketing and communications consultant.

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Kristin Gabriel’s Writing Biography

September 1st, 2010 No comments
Writer Kristin Gabriel

Known as the communicator, Kristin Gabriel has visionary ideas that have put people, companies and products on the map for years. As a highly accomplished marketing and corporate communications consultant and writer, she has a solid track record of delivering outstanding revenue-driven results for corporations, agencies and client projects, with special focus to emerging security technologies, high tech, biotech, health care and consumer brands.
Brand Experience
The Interface Financial Group, SoftKrypt, Trend Micro Corporation, Applied DNA Technologies, Inc. Origin Oil, Amgen, Inc., CyberMedia Corporation, Panda USA, Symantec Corporation, American Honda Motor Company Motorcycles/ All Terrain Vehicles, MJB Company, Chesebrough-Ponds, and Union Carbide Eveready Batteries.
Selected Capabilities/Highlights
– Developed branding/ marketing strategy and wrote website and all documentation for EasyKrypt encryption software from SoftKrypt.
– Increased online ranking and revenues via search marketing strategies for The Interface Financial Group. Write all corporate marketing and press materials, weekly blog, and articles.
– Supported increasing company revenues from $780 to $1.2M from 2006-2009 for client The Wiley Protocol bio-identical hormones using cutting–edge online search and social media marketing strategies. Wote all marketing and PR materials.
– Consulted with Fortune 500 global anti-virus company Trend Micro Incorporated and implemented highly successful search marketing project during the 2010 launch of Titanium product roll-out. Wrote 14 articles per month for months.
– At Panda U.S. our marketing team helped increase revenues by 35 million during the year after we launched their new product line, and managed PPC campaign strategies. Wrote marketing driven email campaigns and press materials.
– Developed initial corporate branding and marketing communications strategy for publicly-held biotech company, Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit and fraud solutions, which garnered a higher market-entry valuation. Wrote all marketing and press materials.
-Trained and supervised six-person corporate communications team at Influence Communications using self-developed Outstanding Success corporate communications training program. Wrote teacher and training guides for program.
– Executed a corporate communications IR/PR program for CyberMedia Corporation entailing investor relations, corporate and product public relations. Wrote marketing and press materials with team. Achieved an overall doubling of the company’s valuation which led to acquisition by Network Associates.
– Responsible for strategy and launch of the Symantec AntiVirus Research Center (SARC). Results from the consumer campaign for Virus Awareness Month at SARC from February 15, 1997 through March 31, 1997, achieved a total of 55,282,791 million audience impressions within print and broadcast media.

Gabriel’s writing capabilities have been honed into digital work ranging from technical manuals and white papers to marketing and press materials. Corporate writing projects include writing business plans, training manuals, white papers, ad copy, and email marketing campaigns. She continues to ghostwrite client blogs, and publishes optimized online articles and electronic press releases for clients. She has written website copy for www.easykrypt.com, www.herbalix.com, www.thewileyprotocol.com, and www.ifgnetwork,.com, among others. In a brief tenure she was editor in chief for the Amgen in-house newsletter.

She has also written numerous training and industrial video scripts and student guides for companies including The Office Depot, The Orange County Sanitation Department, Shell Oil Company, Maidstone Wines and Spirits (Kahlua brand), HomeClub and Personal Finance Company, Nissan, Enron Oil Company, HSC Software, Panda U.S. antivirus software, and others.

Gabriel’s feature stories have been published in a variety of magazines through the years including New Woman, ID World, and The Digital Alley magazines, and on countless blogs and article websites.

A native of Albuquerque, New Mexico, during her career, Gabriel spent ten years in New York City and now lives in Los Angeles, California. A graduate of Mills College, California, Kristin received her B.A. degree in communications with a minor in art history. She has been a member of the Independent Writers of Southern California (IWOSC).

Contact: Kristin Gabriel
www.kristingabriel.com
T: 323.650.2838; C: 213.840.6978

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