The CTIA Wireless Association states that 250+ million Americans carry mobile phones – over 80 percent of the population in the United States. But China and India are leading the world with the most mobile subscriptions. In October 2010 the International Telecommunication Union (ITU) said these two countries added 300 million new mobile subscriptions in 2010 alone.

According to ABI research, the market for mobile marketing and advertising would reach $19 billion by 2011. Now on the cusp of exploding, the global opportunity is huge, and marketers need to be thinking about mobile apps and strategic search marketing for their customers. Online companies like and Groupon.com is doing a terrific job in this area.

Google’s Chairman and CEO Eric Schmidt recently talked about the new Near Field Communication (NFC) chips at the San Francisco Web 2.0 Summit. Schmidt believes, “mobile first” is our future. The chips are embedded in smart phones which are location specific and network aware, in addition to knowing more about users. These are turning the cell phone into a security devise with more power than a desktop computer — creating mobile devices that are payment systems, eventually replacing credit cards.

What’s more search marketing is likely to morph again very soon, as smart phone technology will track where you are, what you need, and all the stores nearby where you can purchase the items. Access will be by applications. There are already more than a half-million apps. Imagine all the tie-ins for mobile marketing, social media marketing and advertising. Currently the most used mobile apps in the US include news; games; maps; social networking and music. (Facebook, Google Maps and The Weather Channel (TWC). By the year 2013, the demand for mobile apps downloads is expected to peak. This trend is being tapped as “M-marketing,”

As apps continue to grow, search engine marketing will get exponentially bigger as a rapidly growing global mobile audience will be ripe for everything from edutainment, lifestyle, and medical advice apps. You Tube is currently receiving 35 hours of uploaded videos a minute. As a strategic customer relationship management (CRM) tool this new engagement vehicle will drive customers to retail outlets and point of purchase through mobile loyalty programs, promotions, contests and trackable, measurable mobile advertising.  And the good news is that is’s all about increased revenues.

If you are in business, then you need to prepare now, for dealing with customers in an entirely new way in the future. MarCom New Media is already deeply involved with guiding our clients towards developing mobile apps, permission-based search marketing, social media and new media PR. Check out our work in MarCom’s new social media press room. We also have the inroads for partnering with the companies and platforms behind the scenes that are making all of these exciting new socially engineered technologies happen to reach customers today in a better way.  And just a word to the wise, it is way too hard for you to try to go it alone. Call MarCom New Meida at 323.650.2838 or go to www.marcomnewmedia.com. 

To watch the hour long interview, “A Conversation with Eric Schmidt” with John Battelle (Federated Media Publishing), and Tim O’Reilly (O’Reilly Media, Inc.).

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You
Like a cautious bird
Frightened by
A shift in the wind,
Are the white gull fleeting
Up into the troubled sky
To a slight clearing
Almost disappearing.

You
Like the crest in a wave
On life’s enduring sea
Are often turbulent
And searching
To find the sandy shore
Nothing more.

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T.S. Wiley, who wrote Lights Out: Sleep, Sugar, and Survival talks about how the light bulb put us out of sync with nature. In days gone by, people spent the summer sleeping less and eating heavily in preparation for winter because light triggers the hunger for carbohydrates. Now, with light available 24 hours a day, we gulp down food all year long, and we spend more time indoors, in light.

It seems as if Asians are about half as likely to discuss their sleep issues with a healthcare professional. They are also half as likely to report having been diagnosed with a sleep disorder. The least likely to report using sleep medication at least a few nights a week (5 percent versus 13 percent Whites, 9 percent Blacks/African-Americans and 8 percent Hispanics), Asians are also the least likely (9 percent) to say that they “rarely” or “never” have a good night’s sleep. This is compared with 20 percent whites, 18 percent of Blacks/African-Americans, and 14 percent Hispanics.

The poll also shows that Asians are more than twice as likely to use the Internet every night in comparison to any other group (51 percent versus 22 percent Whites, 20 percent Blacks/African-Americans, 20 percent Hispanics)

In addition, Asians are also the least likely to watch TV an hour before sleep 52 percent versus 64 percent Whites, 72 percent Hispanics and 75 percent Blacks/African-Americans)

Asians report the use of herbal and alternative therapies at rates similar to Hispanics (2 percent each), but less than Whites (4 percent).

Asians report the lowest rates of losing sleep due to personal financial concerns at least a few nights a week (9 percent versus 22 percent Hispanics, 20 percent Whites and 19 percent Blacks/African-Americans).

We have all heard about some of the things we can do to improve our chances of getting better quality sleep. Here are some of the tips:

-The bed and bedroom is for sleep and sex only.
-You need to establish a regular bedtime routine and a regular sleep-wake schedule.
-Never eat or drink too much close to bedtime.
-Try to create a sleep-promoting environment that is dark, cool and comfortable.
-Always avoid disturbing noises – consider a bed-side fan or white-noise machine to block out disturbing sounds.
-Learn more about how you can get a good night’s sleep with these tips, or check out this sleep boxset with a helpful book.

For more information go to http://www.thewileyprotocol.com

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They know no different …
Desert rats in a maze
Junkyards of life’s memories
That might bring someone a day’s pay
Old rusty carcasses of cars, flat tires
Naugahyde and beer bottles
Tell a tale, like the stench
Of a depressing Casino
Where people play day after day

And the RVs keep on moving …
And the smiles survive
They watch curiously and wait
Placing their bets on whether
It’s a ’60′s Bentley or Rolls.
Cautiously, yet with ease
They speak to foreigners
Too curious not to find out
Yet friendly enough
To wave hello

You say you love the desert …
The cactus and old Santa Fe tracks
With the centipede-like train
Winding its way through the hills
In the distance, cotton ball clouds
In the rear view sunset
Make their way for the moon
To hover above
And light the way in the night

Near the border …
You tell me you’re ready
For a scotch and me.
And have been all day
You drink in life’s pleasures
Caress and excite
Give and take me
Then we sleep ’till dawn
And I love to be

Around noon …
Just like you said
In the middle of nowhere
By a railroad crossing
Stands the now deserted gas station
Your quest quenched like your thirst
You wonder who took the old gas pumps
“And Chuck…he’s dead,” said the old man

Later that night at home …
Reflecting over fine red wine
You remind yourself and me
One should never go back to old times
And I think it’s so sad but true
As I look at your photograph
On the calendar
From four years before

Kristin DeAnn Gabriel, February 1989

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You’re like water in the desert
To a hard working boy
Badly in need
Badly in need
of romance
Ohh…give love a chance

Let me fall into your mind
then quench my desire
Just touching you
sets my heart on fire

Let me drink in life’s pleasures
it’s not wrong or right
You know how passion
is so hard to fight

I can smell love coming
The heat is really on
Uhhh, ohh, uhhh ohh
When I’m think’n of you
I get so turned on

Look into my soul
and tell me what you see
Put out those flames
and set my spirit free

Like water in the desert
love is so hard to find
The chance for romance
is all in the mind

Like flames in a fire
to a sad lonely girl
Badly in need
Badly in need
of romance
Ohh…give love a chance

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Kristin Gabriel was a consultant with the Wiley Protocol, developer of rhythmic bio-identical hormone replacement therapies, and wrote the company’s consumer newsletters for more than three years. Following is a sampling of the newsletters, which were created in iContact, using its database management and tracking:
August 2009
March 2009
Winter 2008
Fall 2008
Fall 2007
Spring 2007

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Kristin Gabriel was a consultant with the Wiley Protocol and wrote the company’s clinical practice newsletters for more than three years. Following is a sampling of the newsletters, which were created in iContact, using its database management and tracking:

April 2010
March 2010
January 2010

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