Archive

Posts Tagged ‘Kristin D. Gabriel’

Kristin Gabriel Biography and Photo

Writer Kristin Gabriel

Kristin D. Gabriel
Biography

Kristin Gabriel is a highly accomplished marketing communications practitioner with a solid track record of delivering outstanding revenue-driven results for corporations, agencies and small business clients. For the last fifteen years, she has been focused on strategic branding, integrated marketing and public relations for emerging high technology companies and consumer brands.

Gabriel possesses strong written and verbal communications skills and she has finely honed skills as an integrated marketing and PR strategist for B2B and B2C companies. Over the years she has placed thousands of consumer, trade and business stories in targeted print and electronic media. Her most recent knowledge includes cutting edge search marketing, SEO and social media practices.

In 2012 worked on strategy and branding for start-up encryption technology company SoftKrypt and its data protection software EasyKrypt, integrating IR, PR and product marketing strategies telling the company’s story; wrote all communications materials including: press kit, sales literature, executive PPTs , demos, speeches, and business plan leading to purchase offers for EasyKrypt.

Her skills managing an SEO reputation management and campaign for Fortune 500 global anti-virus company Trend Micro Incorporated was highly successful for the company’s 2010 Titanium™ product family roll-out.

Prior, Gabriel managed public relations positioning for iolo technologies as a leading provider of Windows-based utility software for home, business and enterprise-level PCs, garnering over $1.2 million worth of media exposure in one year.

Kristin’s corporate branding, marketing communications and PR strategy for publicly-held biotech company, Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions, led to significant trade/consumer press for the company, and a higher market-entry valuation upon going public.

Working full-time as a director of corporate communications, Kristin managed IR/PR working directly under the board for CyberMedia Corporation, helping double the valuation of company leading to acquisition by Network Associates in 1998.

Kristin’s creative skills were exceptional when she conceived and launched the Symantec Antivirus Research Center (SARC). Results from one consumer campaign for Virus Awareness Month at SARC achieved a total of 55,282,791 million audience impressions within print and broadcast media.

She also managed consumer PR for digital imaging software company MetaCreations, now Viewpoint Corporation, achieving outstanding press results during pre-IPO PR campaign just prior to going public -opened at $27 per share, $9 above initial IPO price.

Other projects included: reputation branding for CyberDefender Corporation, early detection security, managing PR for Webalo enterprise mobile application; View Systems, Inc.’s weapons detection technology, online marketing for Spain-based Panda Software U.S, and PR for India-based MicroWorld Technologies.

Kristin holds a B.A. from Mills College, California, and she is based in Los Angeles, California, where she works as an n integrated marketing and communications consultant.

Post to Twitter Tweet This Post

IFG Financial Newsletters

November 17th, 2010 No comments

At MarCom New Media Kristin writes monthly newsletters for client the Interface Financial Group (IFG) focusing on small business finance and factoring. Visit the following links: 

Post to Twitter Tweet This Post