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Kristin Gabriel Biography and Photo

Writer Kristin Gabriel

Kristin D. Gabriel
Biography

Kristin Gabriel is a highly accomplished marketing communications practitioner with a solid track record of delivering outstanding revenue-driven results for corporations, agencies and small business clients. For the last fifteen years, she has been focused on strategic branding, integrated marketing and public relations for emerging high technology companies and consumer brands.

Gabriel possesses strong written and verbal communications skills and she has finely honed skills as an integrated marketing and PR strategist for B2B and B2C companies. Over the years she has placed thousands of consumer, trade and business stories in targeted print and electronic media. Her most recent knowledge includes cutting edge search marketing, SEO and social media practices.

In 2012 worked on strategy and branding for start-up encryption technology company SoftKrypt and its data protection software EasyKrypt, integrating IR, PR and product marketing strategies telling the company’s story; wrote all communications materials including: press kit, sales literature, executive PPTs , demos, speeches, and business plan leading to purchase offers for EasyKrypt.

Her skills managing an SEO reputation management and campaign for Fortune 500 global anti-virus company Trend Micro Incorporated was highly successful for the company’s 2010 Titanium™ product family roll-out.

Prior, Gabriel managed public relations positioning for iolo technologies as a leading provider of Windows-based utility software for home, business and enterprise-level PCs, garnering over $1.2 million worth of media exposure in one year.

Kristin’s corporate branding, marketing communications and PR strategy for publicly-held biotech company, Applied DNA Sciences (OTCBB: APDN), a provider of embedded DNA biotechnology anti-counterfeit solutions, led to significant trade/consumer press for the company, and a higher market-entry valuation upon going public.

Working full-time as a director of corporate communications, Kristin managed IR/PR working directly under the board for CyberMedia Corporation, helping double the valuation of company leading to acquisition by Network Associates in 1998.

Kristin’s creative skills were exceptional when she conceived and launched the Symantec Antivirus Research Center (SARC). Results from one consumer campaign for Virus Awareness Month at SARC achieved a total of 55,282,791 million audience impressions within print and broadcast media.

She also managed consumer PR for digital imaging software company MetaCreations, now Viewpoint Corporation, achieving outstanding press results during pre-IPO PR campaign just prior to going public -opened at $27 per share, $9 above initial IPO price.

Other projects included: reputation branding for CyberDefender Corporation, early detection security, managing PR for Webalo enterprise mobile application; View Systems, Inc.’s weapons detection technology, online marketing for Spain-based Panda Software U.S, and PR for India-based MicroWorld Technologies.

Kristin holds a B.A. from Mills College, California, and she is based in Los Angeles, California, where she works as an n integrated marketing and communications consultant.

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IFG Financial Newsletters

November 17th, 2010 No comments

At MarCom New Media Kristin writes monthly newsletters for client the Interface Financial Group (IFG) focusing on small business finance and factoring. Visit the following links: 

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My favourite thing is to go where I’ve never been. – Diane Arbus

September 20th, 2010 No comments

You!
You like a sailor
With a wondering heart
Have been hiking out
On the sea of life
Riding winds and the tide
Suspending your mind.

You
Like a cautious bird
Frightened by
A shift in the wind,
Are the white gull fleeting
Up into the troubled sky
To a slight clearing
Almost disappearing.

You
Like the crest in a wave
On life’s enduring sea
Are often turbulent
And searching
To find the sandy shore
Nothing more.

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700 MILES

September 9th, 2010 No comments

Miles and miles …
Of dust and tumbleweeds
Traveling along bumpy roads
Daylight headlights
In the distance
Where purple mountains’ majesty
Loom in the glorious sky
Where Nevada winds blow

They know no different …
Desert rats in a maze
Junkyards of life’s memories
That might bring someone a day’s pay
Old rusty carcasses of cars, flat tires
Naugahyde and beer bottles
Tell a tale, like the stench
Of a depressing Casino
Where people play day after day

And the RVs keep on moving …
And the smiles survive
They watch curiously and wait
Placing their bets on whether
It’s a ’60’s Bentley or Rolls.
Cautiously, yet with ease
They speak to foreigners
Too curious not to find out
Yet friendly enough
To wave hello

You say you love the desert …
The cactus and old Santa Fe tracks
With the centipede-like train
Winding its way through the hills
In the distance, cotton ball clouds
In the rear view sunset
Make their way for the moon
To hover above
And light the way in the night

Near the border …
You tell me you’re ready
For a scotch and me.
And have been all day
You drink in life’s pleasures
Caress and excite
Give and take me
Then we sleep ’till dawn
And I love to be

Around noon …
Just like you said
In the middle of nowhere
By a railroad crossing
Stands the now deserted gas station
Your quest quenched like your thirst
You wonder who took the old gas pumps
“And Chuck…he’s dead,” said the old man

Later that night at home …
Reflecting over fine red wine
You remind yourself and me
One should never go back to old times
And I think it’s so sad but true
As I look at your photograph
On the calendar
From four years before

Kristin DeAnn Gabriel, February 1989

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